the AMP Issue 17

"If you tried to give rock and roll another name, you might call it 'Chuck Berry.”
— John Lennon

This is the shortest AMP we've ever sent you— and for some of you, it will be the most important one ever.

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In This Issue... [ 5 pages, approx 7 1/2 minutes to read] You'll Get This One Article...

NAME a SINGER SONGWRITER YOU ADMIRE

Really. This is important. And fun. You'll see.

So, who is a Singer Songwriter you truly admire? Just pick one for now. Once you learn what this is about you'll probably want to pick a couple more, but for now... Just one.

Okay, you've got your name in mind. Now, think— and it'd be great to write this all down— think of three things you admire most about them, who and how they are, and their music. Three qualities that have you flat-out hold them in high regard. With respect. Maybe even reverence.

Got you list? Now, what makes each of those qualities so admirable for you? Think about it. 'I admire ________ their name_________, because..." and complete that sentence with a reason that quality matters to you.

Okay, now... Look over each of those admirable traits and realize that...

YOU have those qualities, TOO.

Don't 'aw shucks' this. No denial or avoidance is allowed, because it's a stone-cold fact that We the People cannot admire anything that we do not posses ourselves.

Does that need repeating or do you get it?

Will this quote from Thoreau convince you, “That virtue we appreciate is as much ours as another’s. We see so much only as we possess”

Imagine you've never seen nor heard a piano before. You come across this large, concert grand Steinway. Glossy black wood with black and white keys and some pedals near the floor. You might appreciate its design, craftsmanship, its aesthetic, but you wouldn't appreciate its true essence— the ability to produce music. You'd have no concept of what it is or its purpose.

Now, let's say you're a musician, but your instrument is the guitar. You encounter a piano for the very first time. While you might not know how to play it, your musical background allows you to appreciate it more deeply than someone with no musical experience at all. Seeing those 88 keys and 230ish strings you can imagine the music that could come from that piano. You recognize its potential and can imagine the skill required to play it, even if you can't immediately play it yourself.

Finally, consider a skilled pianist encountering the same piano. "OMG! That's a model D Steinway. It's nine feet long!" They not only appreciate its aesthetic and understand its musical promise, but they can also sit down and bring that potential alive. They have a deep, intuitive understanding of the instrument, its capabilities, and its nuances, which comes from their own direct experience and skill.

When you admire something about a person— in this case another Singer Songwriter— you are like that skilled pianist encountering that Steinway grand. You KNOW because you yourself HAVE the EXPERIENCE and AWARENESS to recognize those qualities.

If you didn't, you wouldn't.

So... ABC... Adele, Billie, Chris... Pick one, two or three Singer Songwriters you admire most. What do you admire most about them? And why?

Now you know what made John Lennon admire Chuck Berry so much.

Here's a proper tag on this song we're singing:

The qualities you admire most in another person
are those you possess yourself.

It's called the 'Mirror Game.'

in partnership with MUBUTV™

MUSIC BUSINESS TELEVISION with Ritch Esra and Eric Knight

Educating, Engaging. And Empowering the Music Profession.

MUBUTV™ is THE definitive online music news-themed and original content television network that examines by digging deep and rising high all the intricate aspects of today's music industry. ALL aspects. A quick list of recent program titles will give you just a taste of the scope of interesting-to-fascinating, always useful and valuable topics:

• How to Land Music Festival Performances with Vans Warped Tour Founder Kevin Lyman...
The Importance of Building Relationships in the Music Industry with Founder of Beat House, Tiffany Kumar...
What Music Managers Really Want in Talent with Rob Zombie Manager Andy Gould...
Essential Questions for Starting a Music Career with Ari Herstand...
Nailing Your Audition and Building a Successful Career as a Touring Musician with Musician Referral Services Expert Barry Squire [American Idol, Foo Fighters, Alanis Morrissette].

• That's just five of the MUBUTV™ programs. There are 127 more !!!

Co-Hosted by an inquisitive pair of card-carrying Music Inc. pros, Ritch Esra— founder of the Music Business Registry with a background in music business education and a former A&R rep at Arista Records— and Eric Knight— recording artist with the Disciples of Babylon and founder of the LA-based artist management company Persistent Management— MUBUTVTM offers viewers an on-going MasterClass in the business of the music business. From what it takes to launch and build a individual artist’s career in 2023’s stormy music seas to getting up-close and personal tell-it-like-it-really-is with today’s leading executives in A&R, music publishing, artist and tour management, marketing and PR professionals, MUBUTV™ is the real deal.

Best place to connect and learn all that's offered is the website MUBUTV™ AND, be sure to scroll down the page and SUBSCRIBE to the MUBUTV™ Insider Newsletter.

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• PS from PS— I Admire You

It's ThanksGiving— and, I hope for all Singer Songwriters, it's also ThanksGetting. (You deserve that!)

Most people are heading out and away to be with friends and families. Before you go, I trust you've taken the time to read 'the Mirror Game.' It really might be the most important post we've made so far. Having you take an honest look at yourself and the gifts you have— and the gift you are. It's beginning to look a lot like Christmas.

Far too often Singer Songwriters are looking to be like other Singer Songwriters, rather than seeking to establish their own real and true creative identity. You might like the sound of Ed Sheeran, but really want to be more Bruce Springsteen. So which do you aim to become more like?

The answer is to take from each person's style the things you admire— remembering you have them, too— and blend them together into your own style, sound, and brand.

And before you yell at me, yes, that's right, you are brand You.

I'm asking you to do something this holiday: Share with your family and friends, WHY you're so thankful that you have the creative ability to write and perform your songs.

Ask them to share with you the reasons they like and love your music. I'm sure you'll learn something. About them. About your music. And you will definitely learn something about you.

As said, I admire you.

So, Happy ThanksGiving and ThanksGetting.

Thanks for reading. Give us your feedback.

And PLEASE, if you've got any Singer Songwriter friends, pass the AMP on, because... It’s Time... for a Change. Big Time. Past Time...