the AMP Issue 27

"When you sit down to write something, there should be no guidelines. The main idea is not supposed to be, 'How many different ways can we sell it?' That's so far away from the true spirit of what music is."
— Prince

In This Issue... [17 pages, approx 25ish minutes to read] You'll Get...

• RECOMMENDS—  The Artist's Way by Julia Cameron

• the 100 GREATEST SINGER SONGWRITERS of All Time— Prince

• BACKSTAGE PASS— Your Money: Bookkeeping Basics: A Guide For Singer Songwriter's Small Businesses 

New Feature
• COACHING—  Befriend Your Inner Critic

• PS from PS— What makes having a Coach important?

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Here’s the playlist

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• RECOMMENDS—  the Artist's Way: A Spiritual Path to Higher Creativity by Julia Cameron 

For Singer-Songwriters: A Path to Unlocking Creative Freedom.

"The premise of the book is that creativity and spirituality are the same thing, they come from the same place. And we were created to use this life to express our individuality, and that over the course of a lifetime that gets beaten out of us. The Artist's Way helped me put aside my fear and not worry about whether the record would be commercial."
-- Kathy Mattea, Grammy award-winning Singer Songwriter 

There's a reason The Artist's Way is in its 30th Edition, with more than 11,000 positive (4.7) reviews on Amazon.

As a Singer Songwriter, diving into The Artist's Way: A Spiritual Path to Higher Creativity by Julia Cameron can be a transformative experience. This book isn't just a guide; it's a journey into the depths of creative self-discovery and expression. Cameron's approach, grounded in nurturing both the spiritual and practical aspects of creative work, makes this book an invaluable resource for anyone in the realm of artistic creation, especially for singer-songwriters.

The Value of the Book for You

At its heart, The Artist's Way focuses on unblocking the channels of creativity that often get clogged by our own self-doubts, fears, and the distracting hustle of daily life. Cameron introduces tools like Morning Pages and Artist Dates— practices that are incredibly beneficial for Singer Songwriters. Morning Pages, a daily free-writing exercise, encourages a flow of thoughts and ideas, often uncovering hidden lyrical gems and themes. Artist Dates, on the other hand, are solitary expeditions to explore something fun or interesting, rekindling the sense of wonder and curiosity that fuels creativity.

Not Just for Singer Songwriters, but...

For Singer Songwriters, The Artist's Way is particularly pertinent. The music industry can be a maze of technicalities and pressures, and Cameron's book serves as a reminder to stay true to the artistic heart. It helps artists reconnect with the reason they started writing songs in the first place— to express their unique voice and vision. The exercises and insights in this book guide you to delve deeper into your personal experiences and emotions, which is the bedrock of meaningful and resonant songwriting.

Beyond Just Techniques

What sets The Artist's Way apart is its holistic approach. It's not just about improving your Songwriting skills; it's about transforming your overall creative self. The book addresses common psychological barriers many artists face, like impostor syndrome and creative jealousy, offering ways to navigate these challenges. This emotional and psychological support is crucial for Singer Songwriters who often embark on their creative journey in solitude.

A Community of Creatives

Reading The Artist's Way also brings a sense of belonging to a wider community of creatives. Julia Cameron has inspired millions worldwide, and by engaging with her work, Singer Songwriters join a vast network of artists who share similar struggles and triumphs. This sense of community is invaluable, especially in an industry that can sometimes feel isolating.

The Artist's Way by Julia Cameron is more than just a book; it's a companion on the creative journey. For Singer Songwriters, this book offers a path to rediscover their authentic creative voice, free from the constraints of critical judgment and industry pressures. It’s a guide to higher creativity, not just as an artist, but as a holistic being, making it a must-read for anyone looking to deepen their creative practice and personal growth.

Whether you're at the beginning of your Songwriting journey or a seasoned artist, The Artist's Way is a wellspring of inspiration and a beacon guiding you back to your creative core.

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• the 100 GREATEST SINGER SONGWRITERS of All Time—  Prince

Prince Rogers Nelson— surprise, 'Prince' was his real name— was an American Singer, Songwriter, musician, record producer, dancer and actor. The recipient of numerous awards and nominations, he is widely regarded as one of the greatest musicians of his generation.

He was known for his flamboyant, androgynous persona; his wide vocal range, which included a far-reaching falsetto and high-pitched screams; and his skill as a multi-instrumentalist, often preferring to play all or most of the instruments on his recordings. His music incorporated a wide variety of styles, including funk, R&B, rock, new wave, soul, synth-pop, pop, jazz, blues, and hip-hop. Prince produced his albums himself, pioneering the Minneapolis sound. 

Born and raised in Minneapolis, Prince signed a record deal with Warner Bros.  Records at the age of 19, soon releasing the albums For You (1978) and Prince (1979). He went on to achieve critical success with the influential albums Dirty  Mind (1980), Controversy (1981), and 1999 (1982). His sixth album, Purple  Rain (1984), was recorded with his new backing band the Revolution, and was also the soundtrack to the film of the same name in which he starred. Purple Rain garnered continued success for Prince and was a major commercial achievement, spending six consecutive months atop the Billboard 200 chart. The soundtrack also won Prince the Academy Award for Best Original Song Score whilst the movie grossed $70.3 million worldwide, against its $7.2 million budget, and publications and critics have regarded Purple Rain as one of the greatest musical films. After disbanding the Revolution, Prince released the album Sign o' the Times (1987), widely hailed by critics as the greatest work of his career.

In the midst of a contractual dispute with Warner Bros. in 1993, he changed his stage name to the unpronounceable symbol (known to fans as the "Love Symbol") and was often referred to as The Artist Formerly Known as Prince (or TAFKAP) or simply The Artist. After moving to Arista Records in 1998, Prince reverted to his original name in 2000. Over the next decade, six of his albums entered the U.S. top 10 charts. In April 2016, at the age of 57, Prince died after accidentally overdosing on fentanyl at his Paisley Park home and recording studio in Chanhassen, Minnesota. He was a prolific musician who released 39 albums during his life, with a vast array of unreleased material left in a custom-built bank vault underneath his home after his death, including fully completed albums and over 50 finished music videos. Numerous posthumous collections of his previously unheard work have been issued by his estate, and these will continue for the foreseeable future. 

Prince sold over 100 million records worldwide during his lifetime, ranking him among the best-selling music artists of all time. His awards included the Grammy President's Merit Award, the American Music Awards for Achievement and of Merit, the Billboard Icon Award, an Academy Award, and a Golden Globe Award. He was inducted into the Rock and Roll Hall of Fame in 2004, the UK Music Hall of Fame in 2006, and the Rhythm and Blues Music Hall of Fame in 2016, and was inducted twice into the Black Music & Entertainment Walk of Fame in 2022. Estimates of the complete number of songs written by Prince range anywhere from 500 to well over  1,000, some of which were made popular after being covered by other musicians, most notably Nothing Compares 2 U by Sinéad O'Connor and Manic Monday by the Bangles.

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To visit the MusicThisDay.com website, tap the link: The 100 Greatest Songwriters Of All Time.

• BACKSTAGE PASS— Your Money: Bookkeeping Basics: A Guide For Singer  Songwriter's Small Businesses (and a Singer Songwriter Is In a Small Business) from Quickbooks by Marshall Hargrave 

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We know... You're an artist (you don't look back). And the second to last thing every  Singer Songwriter we've ever spoken with wants to do is spend their time managing the  business-of-their-business. Inconvenient Truth: If you earn money from your Singer Songwriter career you've got a business. And 'Treat it like a business' is required. And bookkeeping is a required requirement.  

What follows is a primer from the fine folks at Quickbooks. Yeah, it's a sales pitch and like the best of offers, this article is selling through education. You need to know what's below. So...  

Hold your nose (if you have to) and 'Just Do It!' Otherwise, you may have to do your version of Willie Nelson's The IRS Tapes: Who'll Buy My Memories? The album,  featuring only Nelson and his guitar, that was released by Sony Music in 1992 to pay  Nelson's $6,000,000 tax debt with the IRS. 

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What is bookkeeping? 

Bookkeeping is the system of recording, organizing, and tracking financial transactions and information for a business or organization. 

Bookkeeping is fundamental to running a small business. A lot goes into it— from managing payables and receivables to balancing the books. But what might seem like an overwhelming task isn’t so bad when you break it down to the bookkeeping basics. 

Let's start with some 'Must-know' terms for bookkeeping 

• Accounting equation 
• Accounting ledger 
• Accrual accounting 
• Double-entry bookkeeping 
• Inventory 
• Accounts receivable 
• Accounts payable 

What you need to set up small business bookkeeping 

• 1. Business bank account 
• 2. An accounting method 
• 3. Your financial transactions 
• 4. Accounting software 

Bookkeeping best practices for success 

• Keep up-to-date records 
• Track expenses 
• Set up budgets 
• Balance your books 

Must-know terms for bookkeeping 

Bookkeeping is a critical part of managing your business's financial health. A  bookkeeper records and organizes financial transactions to ensure accurate reporting of your business's income and expenses. Until you hire a bookkeeper for your company, you might be doing the bookkeeping yourself.

Understanding a few basic concepts can help you get started. Here are seven bookkeeping terms you need to know: 

• Accounting equation 

The accounting equation is the relationship between a business's assets, liabilities, and equity. This accounting formula ensures that the balance sheet remains balanced and accurate. The accounting equation is: 

Equity = Total assets - total liabilities 

Generally, if your assets are greater than your liabilities, your business is financially stable. Note that certain companies, such as those in service-based industries, may not have a lot of equity or may have negative equity. 

• Accounting ledger 

An accounting ledger is a book or system you use for recording and classifying financial transactions. It’s the foundation of any business's financial record-keeping. Your accounting ledger serves as the hub for all your financial information—in particular, all your accounts and transactions. If you have accounting software, it will manage your ledger for you. Quickbooks Online users have year-round access to Live Bookkeepers who can set up the software, then help manage finances. 

• Accrual accounting 

One of the most popular accounting methods is accrual accounting. The accrual accounting method records financial transactions when they occur rather than when cash exchanges hands. 

Accrual accounting provides a more accurate picture of a business's financial health than cash accounting, as it considers all of the financial transactions for a given period. This accounting method is useful for businesses with inventory or accounts payable and receivable. 

• Double-entry bookkeeping 

Double-entry bookkeeping is a system where each transaction is recorded in two accounts: a debit account and a credit account. This system provides a more accurate picture of a business's financial health than single-entry bookkeeping and helps identify errors in record-keeping while balancing an account. 

For example, when a company purchases inventory on credit, it debits its inventory account and credits its accounts payable account. This shows that the company's inventory increases, but its cash account decreases. 

• Inventory 

Your company’s assets are the things it owns. They're usually broken down into two categories: current assets and fixed assets. Current assets include cash, accounts receivable, prepaid expenses, and inventory. 

Inventory is the stock of goods a business has on hand or in transit, waiting to be sold. The value of inventory can significantly impact a company's financial statements, so accurate tracking and management is vital. 

• Accounts receivable 

Accounts receivable (AR) is the money your customers owe you for products or services they bought but have not yet paid for. It’s important to track your AR to ensure you receive payment from your customers on time. 

Tracking your AR, usually with an aging report, can help you avoid issues with collecting payments. Understanding your AR can also help you set efficient credit terms for your customers. 

• Accounts payable 

Accounts payable (AP) is what you owe to creditors for goods or services received but not yet paid for. Managing your AP helps ensure you pay your bills on time and avoid late fees or damage to your credit score. 

What you need to set up small business bookkeeping 

Setting up bookkeeping for your business is an essential step toward financial success. It lets you track your finances, monitor your cash flow, and make informed financial decisions. Let's take a look at the bookkeeping basics to get you started. 

1. Business bank account 

The first step you’ll need is a business bank account, which allows you to keep your personal and business expenses separate. Bank accounts allow businesses to safely store their money and make transactions easily. There are several types of business bank accounts, each with its own purpose and benefits. 

The most common type of bank account is a checking account. This type of account is designed for everyday use and allows businesses to make unlimited deposits and withdrawals. Typically, checking accounts also come with a debit card for easy access to funds. 

2. An accounting method 

Now it’s time to select a bookkeeping method. The two key accounting systems are cash accounting and accrual accounting. If your business is still small, you may opt for cash-basis accounting. If you carry inventory or have accounts payable and accounts receivable, you’ll likely use accrual accounting. 

A cash accounting system tracks cash flow as it enters and leaves your business in real-time. Under this method, you don't record accounts receivable and accounts payable because they represent future transactions. 

3. Your financial transactions 

Financial transactions are business activities that involve money, such as sales, expenses, and payments. Recording and organizing these transactions in a timely manner is essential for effective bookkeeping. 

One of the most important aspects of financial transactions is recording them accurately. This involves keeping track of all the money that comes in and out of a business. 

Accounting and bookkeeping software can simplify managing your financial transactions. Most banks allow you to download account information directly into the program. After you load the data, your job is to review the entries. Quickbooks Online users can tap a Live Expert for help during this process with Quickbooks Live Assisted Bookkeeping. 

Tools plus experts, together 

4. Accounting software 

After you have a bookkeeping system in mind, the next step is to pick an accounting software. Spreadsheets, such as Microsoft Excel, can be used for simple bookkeeping. More commonly, entrepreneurs use comprehensive accounting software like Quickbooks that can handle a larger volume of transactions and provide a deeper analysis. Quickbooks Live Bookkeepers can help you streamline your workflow, generate reports, and answer questions related to your business along the way. 

Bookkeeping best practices for success 

As a business owner, bookkeeping might not rank high on your list of priorities. However, maintaining accurate financial records is key to your business's success. Keep up-to-date records. 

Accurate financial records are the foundation of good bookkeeping. Without them, it's nearly impossible to make informed decisions about your business's financial health. Keeping track of financial transactions ensures you have a complete and accurate record of all money coming in and going out of your business. This includes keeping track of: 

• Expenses 
• Invoices 
• Receipts 
• Payments 

Track expenses 

Tracking your expenses is an essential part of managing your finances. By keeping track of every dollar you spend, you can gain insight into where your money is going and make informed decisions about allocating your resources. 

Here are some tips when tracking expenses: 

• Categorize your expenses: Start by dividing your expenses into categories, such as rent, utilities, and supplies. 

• Use receipts: Save all your receipts and organize them by category.

• Record everything: Make it a habit to record every expense as soon as possible.

• Regularly review your expenses: Take some time every week or month to review your expenses and compare them to your budget. 

• Automate where possible: Many banks and credit card companies offer automatic expense tracking, which can be a helpful tool to ensure that every expense is recorded accurately. 

Set up budgets 

Setting up budgets is a key step in managing your business finances. A budget is a plan that outlines your expected income and expenses over a specific period, usually a year or a quarter. 

To set up a budget, gather your financial data, such as income statements, balance sheets, and cash flow statements. This will give you a clear picture of your business's past financial performance and help you make realistic projections for the future. 

Then categorize your expenses into different categories, start estimating your expected revenue for the upcoming period, and allocate your expenses accordingly. 

In your budgeting process, be sure to include a contingency fund in case of unexpected expenses or revenue shortfalls. 

Balance your books 

Balancing your books allows you to catch any errors or mistakes in your bookkeeping. A good practice is to balance your books once a month. 

To uncover errors, check whether you forgot to record an entry in either column of your accounting ledger. Or if you listed the same entry twice. If not, try looking for a couple of common accounting errors. 

If the discrepancy in your books is divisible by nine, it could mean you have transposed two digits. For example, if you transpose 850 instead of 580, the difference of 270 is divisible by nine. 

The 3 golden rules of bookkeeping to follow 

One of the best things you can do to ensure your books balance properly is to follow the three golden bookkeeping rules. 

The three golden rules bookkeepers should pay special attention to are:

• Debit what comes in, credit what goes out. 
• Debit the receiver, credit the giver. 
• Debit expenses and losses, credit income and gains. 

The debited account is the one that receives or loses value, and the credited account is the one that gives or gains value. The golden rules of accounting can help ensure that your bookkeeping is accurate and up-to-date. 

Note that the golden rules assume you use the double-entry bookkeeping system. 

Save time with expert help 

By learning bookkeeping basics— with the help of bookkeeping courses— you can keep your business on track and set yourself up for success. If you don't have the time or energy to invest in learning all the details, Quickbooks Online offers its users access to bookkeeping services year-round. 

Get peace of mind, knowing that trusted experts are by your side. Our experts work however you want to work to meet your specific needs. Quickbooks Live is already available to all Quickbooks Online subscribers who are ready to save time with personalized, one-on-one expertise for their books. 

in partnership with Mike Goodrich, Your Inner Singer

New feature 
• COACHING— Befriend Your Inner Critic? 
By Kellie Gillespie-Wright for Psychologies 

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Is the negative voice inside your head holding you back in life by filling you with self-doubt? If so, making friends with it might just be the most useful thing you ever do.  

The most important conversations we have each day are the ones we have with ourselves. Each one of us has an inner voice that runs through our head during every waking hour; it’s part of ‘the verbal working memory system’, and it’s a crucial element of cognitive tasks such as language processing and reasoning. 

Most of the time, it’s useful, supportive, and concerned for your safety. Sometimes it behaves like a personal assistant, organizing your thoughts, solving problems, or reminding you to do things. Other times, it can act as your own personal cheerleader, providing you with the support and confidence to make bold and dramatic moves. It can even be an ever-present nurturing parent, protecting you from danger. 

But, sometimes, it becomes critical, fixating on painful emotions and reliving moments of embarrassment. And, unfortunately, that’s when you hear it the loudest; it can be hard to turn off, filling you with self-doubt, eating away at your confidence, and preventing you from reaching your full potential.  

When it gets out of control, it can cause havoc with your performance, decision-making, relationships, happiness, and health. 

Jess Baker, psychologist and author of The Super-Helper Syndrome: A Survival Guide  For Compassionate People (The History Press, £18.99), explains further: ‘Everyone has an inner critic, but some are more sensitive to theirs than others,’ she says. ‘And when there is more risk of failure, such as starting a new job or a new relationship, the volume of the inner critic increases and similar themes emerge: not trusting ourselves to make the  best decision (which can lead to procrastination); negative appraisal of our appearance (“I wish my nose was smaller”); harshly judging our personal qualities (“I should be a  better friend”); and belittling our lifestyle (“I should be earning more”).’ 

Sound familiar? When you stop to think about it, you may recognize your inner critic as a perfectionist (‘Try harder’), or a taskmaster (‘You’re so lazy’). Perhaps it’s an underminer (‘Don’t even try, because you’ll fail anyway’), a guilt-tripper (‘How could you have done that?’), or a conformist (‘What will other people think?’). Or maybe it’s a controller (‘You have no willpower’), or a destroyer (‘You’re worthless’). 

Your inner critic can be pretty harsh, so it’s no wonder we wish it would shut up at times– but it’s tenacious, and taps into our most damaging thought processes, such as black-and-white thinking, over-generalization, disqualifying the positive, self-blame, and catastrophizing. Although there’s nothing we can do to stop those thoughts from popping into our heads altogether, we do have control over how we engage in them, how we work with them, how we manipulate them, and how we control them once they are activated. Instead of trying to silence your chatter, you can educate it, motivate it, and reason with it. 

‘Don’t try to fight with your inner critic,’ says integrative arts psychotherapist  Emma Cameron. ‘Yes, it limits you. Yes, it hurts you and makes you feel terrible. But when you try to tame, silence, squash or master it, you may be just making it stronger. Instead, try thinking in terms of befriending it, guiding it, calming it, and gently  transforming it.’ 

The good news is that there are lots of ways to do that, from creating a more compassionate mindset to stepping back and thinking about your situation more objectively. The first step is to get curious, and it all starts with understanding where the voice is coming from. Next time you feel like your inner critic might be in operation, try tuning into some of the things that it says to you. What sorts of things does your inner critic tell you that you can’t do? Or shouldn’t do? Or aren’t capable of? Or don’t deserve it? What sort of person does your inner critic say you are? What does your inner critic have to say about how other people see you? 

What’s the tone of your inner critic like? Is it cold, sarcastic, nagging, belittling, mean or demanding? How about the volume? Do you feel as if you have someone inside your head shouting demands at you? 

With all this going on, it can easily become overwhelming, making it hard for us to concentrate and make rational decisions. ‘When this happens, we need to find ways to distance ourselves from the heat and snippiness of the inner critic,’ says Cameron. 

Stepping back from your mental echo chamber allows you to gain a broader, calmer, and more objective perspective, and when you distance yourself, you are able to be less emotionally triggered, and less stressed mentally and physically, and you make better judgments and decisions. 

One widely successful technique is speaking to yourself in the third person. This flips a switch in your head and creates an immediate emotional distance by altering your perspective. We are often better at giving guidance to other people struggling with something emotional than we are at giving it to ourselves, so this puts you in a better position to start offering yourself much wiser advice. To make this easier, Cameron recommends giving your inner critic a name, which allows you to move the chatter from ‘inner monologue’ to ‘inner dialogue’ and you can begin to have conversations with your critic that counter its negativity. 

‘When you imagine the voice is no longer in your head but belongs to a persona you’ve created, it’s easier to question what it’s saying,’ adds Baker. ‘Learning to interrupt your inner critic is essential. It’s the only way you are going to  be able to regain any control over it and reclaim your headspace.’ 

So when you hear your inner critic saying things like ‘You’re such a failure’ or ‘No one loves you’, ask for evidence that this is true. Often, there is little proof to support this negative self-talk, and by questioning it, you can begin to break the cycle by hitting back with facts. You could even try hoarding evidence of your successes: list the things you’re good at and keep them close to hand for the times you need to counter your inner critic with positivity. 

Baker also suggests turning your inner critic on its head. ‘Try swapping the negative words for self-confident affirmations,’ she says. ‘Change “I don’t feel successful” to “I deserve to feel successful”, or even “I am successful”. It might feel icky to say this at first, but try it anyway, because there’s magic (backed by science) in hearing yourself say positive feedback out loud in this way. As the brain begins to believe it, you will begin to feel it.’ 

But it’s not just what your inner critic says– how it says it matters, too. Most of us are guilty of being harder on ourselves than we are on others, and we wouldn’t dream of saying the things we let our inner critic get away with to a friend. ‘It’s really important to work on building self-compassion,’ says Cameron. ‘Change your relationship with failure. Instead of seeing it as a terrible thing to have made a mistake, work on being more realistic, and recognize that failure is a common, normal experience that happens to us all from time to time. Don’t pin your self-worth on “only  succeeding”; instead, allow yourself to be what you actually are— a wonderful, flawed  human who is worthy of love and respect even when you mess up.’ 

For most of us, our inner critic will be around in some shape or form for the rest of our lives. It’s a part of who we are, and although there doesn’t seem to be a magic bullet for switching it off, with the techniques you now have in your toolbox— and a little practice— you’ll soon move beyond the negative chatter in your head. 

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• PS from PS— What makes having a Coach important? 

Many reasons. (Very many.) For me, one key and important part is being held accountable for my actions.

It's easy for me to say tomorrow I'm going to... Share my link, work on my website, and promote NML to 5 or 10 new people. As 'America's Business Coach' Jim Rohn used to say, 'Easy to do. Easy not to do.' But when I share that intention with my Coach... I do it. In loco parentis. Yes. There's that, but more. Much more.

New Music Lives™ is committed to providing you with singularly empowering Coaching. That means Singer Songwriter Artist centric Coaching. And where the diamond stylus meets the grove on your vinyl collectible of the Beatles White Album (One just sold for $900,000!) with our unique Coaching is this directive...  

Of course. Helping you make and keep commitments— known as Integrity— is part of the deal. But helping you Do Your Job is what will put success in your Singer Songwriter's career. And that starts with your answer to my asking you the question...

What is your job?

So, I'm asking?

Next week, in the AMP Issue 28, I'll tell you more.

Until we talk again.

Thanks for reading. Give us your feedback.

And PLEASE, if you've got any Singer Songwriter friends, pass the AMP on, because... It’s Time... for a Change. Big Time. Past Time...