the AMP Issue 58

“I don't think you should ever override what your body is telling you about a song. Life's too short to let your critical thinking get in the way of being moved by music."
— Jeff Tweedy

Hey! Is the AMP a newsletter or a magazine...?

In This Issue... 16 pages [about 23ish minutes to read] You'll Get... 

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• RECOMMENDS—  World Within a Song: Music That Changed My Life and Life That Changed My Music book by Jeff Tweedy

• the BIZ— U.S. Recorded Music Revenue Mid-Year 2024 from RIAA reported in Billboard 

• the GREATEST SINGER SONGWRITERS of ALL TIME— Radiohead

• BACKSTAGE PASS— Expanding Horizons: How Singer-Songwriters are Earning Income as Keynote Speakers by John Fogg

• COACHING—  Two Completely Different Skills by Jason Blume

• PS from PS— the Songwriting Master Chef

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Here’s the playlist

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• Recommends— World Within a Song: Music That Changed My Life and Life That Changed My Music book by Jeff Tweedy

"World Within a Song both celebrates and questions this collection of songs in turn, and fans will come away feeling like they know Tweedy a little bit more— his life, his influences, his process, and his all-encompassing love of music."
— American Songwriter

Jeff Tweedy's most recent book, World Within a Song: Music That Changed My Life and Life That Changed My Music, offers an intimate look into the songs that have shaped his life and his creative process. Essentially a memoir told through the lens of 50  songs that have influenced Tweedy over the years. Rather than focusing on his own music, Tweedy reflects on the works of others, exploring how these songs have impacted his songwriting, thinking, and his life.

The book has been praised for its conversational tone and the relatable way it explores the deeply personal, yet universal connection people have with music. You'll get a glimpse into Tweedy's formative years, his relationship with music, and some humorous and touching anecdotes. The book connects the songs to Tweedy's human experiences, making it more than just a collection of essays— it's almost a meditation on how music can shape people's lives.

While some people have noted that Tweedy's humility occasionally veers into overly apologetic territory, you'll appreciate the sincerity and insight he brings to his reflections. For Singer Songwriters and TrueFans of Wilco— or anyone interested in the power of music— World Within a Song is an engaging and worthwhile read that both entertains and digs down into deep reflection on the role of music in our lives.

For added fun, tap the links and check out two appearances Tweedy made on the Stephen Colbert Show. Songs Can Bypass Our Intellect— Jeff Tweedy On Dolly Parton.

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• the BIZ— U.S. Recorded Music Revenue Mid-Year 2024 from RIAA by Glenn Peoples reported in Billboard 

U.S. Recorded Music Revenue Rose 3.9% to $8.65 Billion in First Half of 2024. The increase was due mainly to gains in streaming revenue and a jump in vinyl sales – though growth was down significantly from other post-pandemic years.

The U.S. recorded music market grew a little bigger in the first half of 2024 — but not by much. The retail value of total industry revenue reached $8.65 billion, according to RIAA figures released Thursday (Aug. 29), thanks mainly to a modest gain in streaming revenue and a jump in vinyl sales.  

While the period's revenue is a record for the first half of a year, it marked just a 3.9% gain from the prior year's period. The U.S. market has returned to a more workmanlike trajectory, putting high-single digit and double-digit gains in the rear-view mirror. By contrast, revenue was up 8.8% and 9.0% in the first half of 2022 and 2023, respectively. In the first half of 2021, as paid and ad-supported streaming benefited from pandemic-era lock-downs that drove consumers to their devices, revenue rocketed 27.0%.

Vinyl EP and LP sales totaled 24.3 million units, up 10.7%, and were valued at $739.9 million, up 17%. Other physical formats gained, too, but the distance between them and vinyl grew larger. CD sales improved just 0.3% to $236.7 million. The other category— encompassing cassettes, CD singles, vinyl singles, DVD audio, and SACD— improved 66.6% to $13.2 million. 

Physical sales increased its percentage of total revenue to 11.4% from 10.5% in the prior-year period and 10.2% in the first half of 2022. Vinyl has doubled its share of the market in five years, reaching 8.5% of total U.S. revenue—  up from 4.2% in the first half of 2020.  

Streaming still dominates industry revenue and provided the single-biggest dollar gain of all the categories. 

Total streaming revenue grew 3.8% to $7.3 billion and accounted for 84.1% of total revenue, equal to the year-ago period. Paid subscription revenue hit $5.23 billion, up 5.1%, leading all streaming categories by a wide margin. The average number of subscribers reached 99 million, up just 2.6%, suggesting record labels benefited from price increases by Spotify and other services.  

Other streaming segments had a smaller impact or lost ground over the past year. Limited-tier paid subscription revenue dropped 4.1% to $503 million. (Limited-tier services have limited catalogs, interactivity restrictions, or other factors that differ from premium subscription plans.) Ad-supported, on-demand revenue rose 2.5% to $899 million. SoundExchange distributions were $517 million, up 3.9%. Other ad-supported streaming— statutory streaming services not distributed by SoundExchange— fell 2.7% to $159.1 million.

Download sales, once the cornerstone of the U.S. market, declined in share for the 14th straight year and amounted to just 2% of industry revenue. 

Total download sales fell 15.8% to $189.7 million. Track and digital album sales fell 16.1% and 18.5%, respectively. Ringtones and ringbacks dropped 51.1% to $2.9 million. The other digital category, which includes kiosks and music video downloads, grew 22.0% to $17.1 million.  

Synchronization royalties dropped 9.8% to $200.9 million, a sharp contrast to sizable gains of 25.3% and 29.9% in the first half of 2022 and 2023, respectively. 

In a statement, RIAA chairman/CEO Mitch Glazier, highlighted revenue reaching a record $8.7 million and the evolving music ecosystem. "Spanning multiple licensing avenues from fitness apps to short-form video, artists, and labels are embracing innovation with responsible partners so more Americans can engage with their favorite music however, whenever and wherever they choose," he said. "This sustained growth fuels innovation and reflects music's incredible value, laying the foundation for a healthy creative ecosystem where artists' and songwriters' visions can flourish over generations."

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Glenn Peoples is Lead Analyst at Billboard, covering the business side of the music business, with a focus on finance and digital music.

RIAA— Recording Industry Association of America— is a trade organization that supports and promotes the creative and commercial vitality of music labels in the United States, the most vibrant recorded music community in the world. Their membership, which includes several hundred companies, ranging from small-to-medium-sized enterprises to global businesses, creates, manufactures and/or distributes sound recordings. In support of its mission, the RIAA works to protect the intellectual property and First Amendment rights of artists and music labels; conducts consumer, industry, and technical research; and monitors and reviews state and federal laws, regulations, and policies. Tap this link to learn more about RIAA https://www.riaa.com/ . 

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• the Greatest Singer Songwriters of All Time— Radiohead

Radiohead: Pioneers of Sonic Innovation and Lyrical Depth

"Radiohead is the rarest kind of band—a group that has redefined the possibilities of what a rock band can be, both sonically and lyrically, earning their place as one of the greatest songwriters of all time."

When discussing the greatest Singer Songwriters of all time, Radiohead inevitably emerges as a groundbreaking force in modern music. With a career spanning more than three decades, the band has consistently pushed the boundaries of sound and lyrical expression, influencing countless artists across genres. As Thom Yorke, Jonny Greenwood, Colin Greenwood, Ed O'Brien, and Phil Selway have navigated the complexities of fame and creativity, they've created a body of work that stands as a testament to their artistic genius.

Photograph: Insight-Visual UK/Rex Features

"Radiohead is the greatest band in the world. They’re the band that made me want to be in a band. They’ve inspired everyone who’s come after them."
— Chris Martin (Coldplay)

Musical Evolution and Production Mastery
Radiohead's journey began with their 1993 debut album, Pablo Honey, which introduced the world to their signature angst-ridden sound, most notably through the single Creep. While this track propelled them to stardom, it was their subsequent albums that solidified their place in music history. 

Their 1995 album, The Bends, marked a significant leap in their songwriting and production quality. Tracks like High and Dry and Street Spirit (Fade Out) showcased their ability to blend emotional depth with complex arrangements. However, it was with OK Computer (1997) that Radiohead truly revolutionized music. This album's dystopian themes, innovative production techniques, and genre-blending sound earned it critical acclaim and commercial success. Songs like Paranoid Android and Karma Police have become anthems for a generation.

"Radiohead have always been about innovation, but they never forgot the emotional core. Their ability to connect with people on a profound level is something we all strive for."
— Bono

Continuing to evolve, Kid A (2000) and Amnesiac (2001) saw Radiohead exploring electronic music, ambient soundscapes, and unconventional song structures. These albums challenged listeners and expanded the boundaries of what a rock band could achieve. Their later works, such as In Rainbows (2007) and A Moon Shaped Pool (2016), further cemented their reputation for innovation, blending intricate melodies with haunting lyrics.

the Band Members and Their Roles

Thom Yorke— Lead vocals, guitar, piano, and primary songwriter. Yorke's distinctive voice and lyrical prowess have been central to Radiohead's success, with his introspective and often dystopian themes resonating deeply with fans.
 
Jonny Greenwood— Lead guitar, keyboards, and other instruments. Greenwood is known for his innovative use of guitar effects and his versatility with instruments like the Ondes Martenot and modular synthesizers, contributing significantly to Radiohead's experimental sound.
 
Colin Greenwood— Bass guitar. Colin's bass lines provide the rhythmic foundation of Radiohead's music, often adding depth and subtlety to their complex arrangements.
 
Ed O'Brien— Guitar and backing vocals. O'Brien's contributions include atmospheric textures and effects that enhance the band's soundscapes, making Radiohead's music richly layered and immersive.
 
Phil Selway— Drums and percussion. Selway's drumming is both precise and adaptive, complementing the band's shifts in style and genre, from rock to electronic to ambient.

Sales and Awards
Radiohead's commercial success is as impressive as their critical acclaim. They've sold over 30 million albums worldwide and have garnered numerous awards, including three Grammy Awards for Best Alternative Music Album (OK Computer, Kid A, and In Rainbows). Their impact is not only measured in sales and accolades but also in their pioneering distribution methods, such as the pay-what-you-want release of In Rainbows, which disrupted traditional music industry models.

"Radiohead is one of the very few bands that I feel are making really, really great music today. They have managed to avoid all of the pitfalls of commercialism and yet still produce music that is experimental, original, and, above all, beautiful."
— David Bowie

Inspirations and Personal High Points
Radiohead's inspirations are as diverse as their music. They draw from a wide range of influences, including electronic music, jazz, classical music, and even modern art. Thom Yorke's introspective lyrics often explore themes of alienation, technology, and environmentalism, reflecting both personal and societal concerns.

The band members have also experienced significant personal growth throughout their careers. Thom Yorke's advocacy for environmental causes, Jonny Greenwood's work as a composer for film scores, and Ed O'Brien's solo projects all highlight their individual artistic journeys. Despite the pressures of fame and the challenges of maintaining creative integrity, Radiohead has remained true to their vision, continuing to inspire new generations of musicians.

Political and Social Activism
Radiohead is not just a band that makes music; they are also deeply involved in political and social activism. Thom Yorke, in particular, has been vocal about his views on climate change, human rights, and the music industry's exploitation of artists. The band's activism is reflected in their lyrics and public statements, making them not only influential musicians but also voices for change.

Impact and Influence on Other Singer-Songwriters
Radiohead's influence on other singer-songwriters is immeasurable. Their willingness to experiment with different genres and push the boundaries of what music can be has inspired countless artists, from indie musicians to mainstream pop stars. Bands like Coldplay, Muse, and Arcade Fire have cited Radiohead as a significant influence on their work. Radiohead's ability to blend complex emotions with innovative soundscapes has set a new standard for what it means to be a songwriter in the modern era.

"Radiohead is the only band out there that does not care about what is current or what’s supposed to sell. They just do what they do, and they do it brilliantly."
— Trent Reznor (Nine Inch Nails)

Radiohead's legacy as one of the greatest songwriters of all time is secured by their innovative approach to music, their profound lyrics, and their impact on the industry and fellow musicians. They remain a beacon of creativity and integrity, continuously pushing the boundaries of what music can achieve.

in partnership with Jason Blume

• BACKSTAGE PASS— Expanding Horizons: How Singer-Songwriters are Earning Income as Keynote Speakers 

As the music industry continues to evolve, so do the opportunities for Singer Songwriters to diversify their income streams. One particularly intriguing avenue is the role of keynote speaker at conferences and corporate events. Traditionally the domain of business leaders, motivational speakers, and industry experts, the keynote stage is increasingly being shared with musicians who bring a unique blend of creativity, storytelling, and emotional resonance to the table. For Singer Songwriters, these gigs offer not only financial rewards but also a powerful platform to connect with new fans.

The Appeal of Singer Songwriters
Why are Singer Songwriters suddenly in demand as keynote speakers? One answer lies in the universal language of music and the compelling narratives that Songwriters inherently possess. Unlike traditional keynote speakers who may rely on data and statistics, musicians like Peter Katz use their art to create an emotional connection with the audience. Katz, for example, is known for his moving presentations that blend live performances with personal stories of resilience and creativity. His talks resonate deeply with entrepreneurs and corporate teams because they mirror the challenges of navigating uncertain paths— something every artist understands.

Singer Songwriters have the unique ability to communicate complex ideas through melody and lyrics, making their presentations memorable long after the event ends. 

This emotional impact is why many companies are opting to hire musicians for keynote spots, seeing the value in presentations that are as entertaining as they are educational. As one event planner said...

"Unlike the typical keynote speaker, a Singer Songwriter offers something fresh and memorable— each performance is an experience that touches the heart and soul. Their blend of artistry and message delivers a keynote that feels less like a lecture and more like a journey, making them an invaluable asset for any event looking to stand out."

Examples of Success
Peter Katz is one of the most successful examples of a Singer Songwriter who has transitioned into a keynote speaker. He has spoken at numerous entrepreneurial conferences and business events, where his blend of music and storytelling has left a lasting impact on audiences. According to testimonials, Katz’s presentations often bring attendees to tears— both from laughter and from the deep emotional connection they feel during his talks. 

Tap the link to watch Peter Katz's Speaker Reel 

Another example is the "Song Sessions" keynote program, co-created by Grammy-winning artists Monty Powell and Anna Wilson. This program takes a hands-on approach by involving the audience in the creation of an original song during the keynote. The process is not just about entertainment; it’s designed to mirror problem-solving and teamwork in a corporate setting. This interactive experience has been a hit at various corporate events, offering a fresh and creative approach to traditional keynote speeches.

Expanding Your Income Streams
For Singer Songwriters looking to expand their careers, the keynote speaking circuit offers a lucrative and rewarding path. These gigs typically pay well, especially when compared to standard performance fees. Moreover, the corporate world is vast, with thousands of events held annually that require keynote speakers. By positioning yourself as both a performer and a speaker, you can tap into a new audience and potentially book year-round engagements.

To get started, it’s important to build a speaker profile that highlights your unique story and the value you can bring to a corporate audience. Consider creating a demo reel that showcases not only your musical talent but also your ability to engage and inspire an audience with your words. Websites like BigSpeak or Premiere Speakers Bureau often list musicians who have successfully transitioned into speaking, and these platforms can be a great way to market yourself to event organizers.

Additionally, networking within the conference and event planning industry can open doors. Many successful keynote speakers were initially invited to speak at smaller, niche events before being recognized by larger organizations. Leveraging your existing fan base and social media presence can also be a powerful tool in promoting your new venture as a speaker.

A New Horizon for Singer Songwriters
The world of keynote speaking offers a promising new frontier for you to diversify your  income and reach new audiences. By tapping into this growing trend, you can expand your career beyond traditional music venues and enter a space where your creativity and storytelling skills are highly valued. Whether you’re performing live, sharing your personal journey, or collaborating with an audience to create something entirely new, the possibilities are vast.

In a time when the music industry is rapidly changing, embracing opportunities like these can help ensure your long-term success and relevance. So why not explore this exciting path and see where it takes you? The stage is set, and your audience is waiting.

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• COACHING—  Two Completely Different Skills by Jason Blume

I engaged in an online discussion about whether a hit song can be written by someone who does not play an instrument. I shared that the ability to play an instrument— and the ability to write a hit melody—  ARE TWO COMPLETELY DIFFERENT SKILLS.

There are plenty of incredible musicians who can play killer riffs and licks, but can’t write a vocal melody that sticks in the brain. 
 
I've written very successful songs without touching an instrument. Students in my workshops have done the same. 
 
There is not only one way to write. The "best" way to write melodies is
the way that works for you.

Because I have limitations as a guitarist (and I’m even worse on keyboards) I create melodies that are more interesting when I am not constrained by my chord changes. When I collaborate, I tend to do best when I write the topline (vocal melody and lyrics) to an existing backing track – or when I write with someone who is better at coming up with the chords. Then, I can concentrate on the melody. 
 
Some of my best melodies have emerged while I’m walking or driving. I record them acapella on my phone and figure out the chords later. 
 
No one walks down the street humming chord changes or guitar licks. 
 
The #1 pitfall I hear when critiquing songs is that they sound like the vocal melody is simply following the predictable chord changes. There is nothing wrong— no dissonance; no "rubs"— but there is nothing "WOW!" 

To rise above the competition we need melodies that are fresh; melodies that push the creative envelope— and burn into the brain.
 
We can focus on our limitations— or find creative solutions.

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Scroll back up to the in partnership with... to learn more about Jason and the wealth of great resources he gives you on his website. AND... keep a lookout and ears open for our upcoming TrueFans Interview with Jason, Paul, and John Fogg. Coming soon.

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PS from PS— the Songwriting Master Chef

In case I missed it, John Fogg sent me the following email from Seth Godin (John and I are two of millions of Seth's TrueFans) titled "Omitting the Herbs.” Here’s what Seth wrote:
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Omitting the herbs

Without salt, human beings don’t survive long.

But it’s possible to eat for a month without tasting an herb. The food will sustain you.

Herbs are an expensive non-obvious addition, while also being a bargain if the goal is to create delight, interest or satisfaction.

As we digitize our interactions, the first thing to go are the herbs. We strip away anything that’s not obviously functional. 

The first 100 interactions you have with an AI will leave you amazed, and then a bit empty. 

And when a skilled user experience professional arrives, the first thing she does is add back the herbs. Tiny speed bumps, moments of tension, opportunities for traction or surprise.

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I immediately thought about Singer Songwriters 'cooking' their songs.

Right now there is a lot of excitement around AI and the amazing capabilities of a Large Language Learning Model. Yeah but… That's Songwriting without adding the herbs. AI doesn't cook with herbs. Neither do many (way too many) beginning Songwriters). AI can help the creative process. Not replace it. You've got to add the herbs. That’s what the pros do. That’s what makes their songs delicious.  

We need creative Songwriting Chefs in the world and New Music Lives™ is committed to making sure you can have a sustaining music career and be able to keep adding the herbs as we need them and we need you. The Songwriting Master Chef. Kinda' like Alice's Restaurant. 

Until we speak again…

Help Us Create More Success For 
More Singer Songwriters Than Ever Before!

It's Time... For a Change. Big Time. Past Time.

New Music Lives™ is 100% committed to the success of every Singer Songwriter we can reach. With the AMP, we're intent on providing the very best resources, inspiration, and knowledge— free of charge— to ALL Singer Songwriters, because Your Music  MUST BE HEARD! 

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