the AMP Issue 64

and because this is the AMP Issue # 64...

"If I'd been out till quarter to three
Would you lock the door
Will you still need me, will you still feed me
When I'm sixty-four..."
— the Beatles, of course.

In This Issue... 15 pages [about 22ish minutes to read] You'll Get... 

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• RECOMMENDS— Adam Singer's Hot Takes on Substack

• the BIZ — 12 Strategies to Boost Your Singer Songwriter Career

• On SONGWRITING— How to Write a Song for Beginners: 7 Tips by Scott McCormick from DiskMakers

• the GREATEST SINGER SONGWRITERS of ALL TIME— Glenn Campbell

• PS from PS— How to Measure Your Success

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Here’s the playlist

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• Recommends— Adam Singer's Hot Takes on Substack

Spicy, provocative, occasionally snarky takes on
culture, philosophy & digital trends. 
All signal, no noise. 

As a Singer Songwriter passionate about enhancing your craft and navigating the evolving landscape of music, subscribing to Adam Singer on Substack is a must. Adam's insightful, innovative, and industry-savvy content is a treasure trove of knowledge that can elevate your songwriting and career to new heights.

Adam's articles are a blend of practical advice, profound insights, and a deep understanding of the music industry. He breaks down complex concepts into digestible, actionable tips that you can immediately apply to your work. Whether it's mastering the art of storytelling through lyrics, understanding the nuances of music production, or leveraging social media to build your brand, Adam covers it all with expertise and passion.

What sets Adam apart is his ability to connect with artists on a personal level. His writing resonates because it's not just informative— it's empathetic. He understands the challenges and triumphs of being a Singer Songwriter, because he's been there himself. This relatability makes his advice not only valuable, but also encouraging and inspiring.

Adam's Substack is also a hub for staying updated on the latest trends and innovations in the music industry. He's always ahead of the curve, sharing emerging trends and technologies that can give you a competitive edge. His forward-thinking approach ensures that you're not just keeping up with the industry— you're leading it.

In addition to his articles, Adam fosters a vibrant community of like-minded artists. By subscribing, you gain access to a network of supportive peers and potential collaborators. This sense of community is invaluable for motivation, feedback, and opportunities for your artistic and carer growth.

So, if you're serious about advancing your career as a Singer Songwriter, Adam Singer's Substack is an essential resource. His expertise, relatable advice, and forward-thinking insights are exactly what you need to thrive in today's music landscape. Subscribe today and join a community dedicated to your success. Tap here: Adam Singer Hot Takes.

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• the BIZ— 12 Strategies to Boost Your Singer Songwriter Career

As an aspiring Singer Songwriter, promoting your work can often feel like an uphill battle. However, with a strategic approach and consistent effort, you can significantly increase your visibility and grow your fanbase. 

This guide offers 12 monthly (or...) strategies to help you elevate your career.

1. Experiment with Targeted Advertising
Have you ever considered using ads to promote your music? Set aside $300 for a Facebook Ads campaign and treat it as a learning experiment. Facebook's detailed targeting options allow you to reach potential fans based on their interests in acoustic music, songwriting, and similar artists in your genre. Monitor your results closely— track metrics like reach, engagement, and click-through rates. This data will provide valuable insights into your audience and help refine future promotional efforts.

2. Create Value-Packed Bundles
Instead of solely focusing on selling individual tracks or albums, consider creating higher-priced bundles that combine your music with exclusive merchandise. For example, offer a package that includes your latest EP, a handwritten lyric sheet, and a limited-edition t-shirt featuring your album artwork. This approach not only increases your average transaction value but also gives fans and TrueFans a more immersive way to connect with your artistry.

3. Batch Create Video Content
If you find content creation overwhelming, try this time-saving hack: dedicate one full day to creating and recording 10 videos about you and your music. Yes, it might be intense, but this "batch creation" method allows you to produce a month's worth of content in a single session. Release these videos every three days across your social media platforms. Ideas could include acoustic performances of new songs, the story behind a particular lyric, or a backstage tutorial on your songwriting process.

4. Collaborate with Fellow Singer Songwriters
Reach out to other Singer Songwriters in your genre or local scene for collaboration opportunities. This could be anything from co-writing a song to organizing a Songwriters' circle event. Collaborations expose you to each other's fanbases, potentially doubling your reach with minimal extra effort. It also provides great content for both of you to share.

5. Optimize Your Streaming Profiles
Take a critical look at your profiles on platforms like Spotify, Apple Music, and YouTube. Are they fully optimized? Update your bio to reflect your unique voice as a Singer Songwriter, add high-quality photos that capture your artistic persona, and ensure all your information is current. Create, curate and regularly update playlists featuring your music alongside similar Singer Songwriters. This increases your discoverability and provides value to your listeners.

6. Engage in Community Outreach
Music isn't just about performing— it's about connecting. Volunteer to teach songwriting at a local school or community center. Offer to perform at charity events, emphasizing your original compositions. These activities not only give back to your community, but also help you network and gain exposure to new potential fans who appreciate original music.

7. Launch a Podcast or Blog About Songwriting
Share your songwriting journey and insights through a podcast or blog. This could cover topics like your lyric writing process, how you combine melodies with words, or interviews with other Singer Songwriters about their craft. Consistent content creation positions you as an authority in the Singer Songwriter niche and gives fans another way to connect with you between releases.

8. Leverage Email Marketing for TrueFans
Build and nurture an email list of your most dedicated fans. Unlike social media followers, your email list is an asset you own. Send regular updates about new song releases, upcoming shows, and exclusive behind-the-scenes content about your songwriting process. Email marketing allows for direct, personal communication with your most engaged listeners.

9. Experiment with Live Streaming Performances
Even if you're not touring, you can still perform live for your fans. Platforms like Twitch, YouTube Live, and Instagram Live allow you to connect with your audience in real-time. Consider doing regular live stream performances where you not only play your songs but also share the stories behind them. This intimate format is perfect for the Singer Songwriter genre.

10. Create a Songwriting Challenge or Contest
Engage your audience with a challenge or contest related to your music. This could be a co-writing challenge where fans submit lyrics and you turn the best one into a song, or a cover contest of one of your original compositions. User-generated content not only boosts engagement but also increases your reach as participants share their entries with their own networks.

11. Explore Sync Licensing Opportunities for Singer Songwriters
Research and reach out to music supervisors or sign up for platforms that connect Singer Songwriters with opportunities in film, TV, and advertising. Many shows and commercials look for authentic, lyrically-driven songs, making this a great opportunity for Singer Songwriters. Getting your music placed in media can provide both exposure and income.

12. Embrace the Long Game on Release Day
When your release or launch day arrives, maintain realistic expectations. Your latest song likely won't go viral overnight. Major music publications probably won't reach out for an immediate interview. Your streaming numbers won't skyrocket instantly.

And that's okay.

Remember, this is just the first day of a long journey. Celebrate the moment— you've poured your heart into a song and put it out into the world. That's an achievement worth recognizing. But don't burden yourself with unrealistic expectations that could sour the experience. Instead, focus on the small wins:

• The handful of genuine reactions from your existing fans who connect with your lyrics.
• The satisfaction of seeing your songwriting available to the world.• The knowledge you've gained from the release process.

Use this day to lay the groundwork for long-term success:

• Personally thank the first people who purchase or stream your new release.
• Document your feelings and the songwriting process for future content.
• Start planning your next song or EP to keep the momentum going.

Remember, careers for Singer Songwriters are built over time, not overnight. Each song, each performance, each interaction with a fan is a building block. Stay consistent, keep honing your craft, and maintain your passion for songwriting. Your audience will grow organically as you continue to create and share your art.

By implementing these strategies consistently, you'll create a robust promotional machine for your Singer Songwriter career. Remember, the key is persistence and adaptation. 

What works for one Singer Songwriter might not work for another, so don't be afraid to experiment and find your unique promotional style that aligns with your artistic vision. Keep refining your approach, and over time, you'll see your fanbase and opportunities grow.

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• ON SONGWRITING— How to Write a Song for Beginners: 7 Tips

by Scott McCormick from Songwriting Tips on DiskMakers

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The following article is a significant condensation of the original. (Approx 1500 words were cut.) So, we highly recommend you read the more detailed version. Tap the link here: How to Write a Song for Beginners to go there. And while you're there, check out all of DiskMakers resources.

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Have you got the music in you and want to start writing songs? Here's a no-nonsense guide to get your songwriting career started.

The First Rule of Songwriting

The only rule to songwriting is: If you like what you've written, you've succeeded. You don't need to know music theory or even how to play an instrument. All you need is your imagination and your sense of what sounds good.

Tip #1: How Do You Want Your Audience to Feel?  
Decide how you want your audience to feel. Do you want them dancing, reflecting, or feeling melancholic? Every part of your song— melody, lyrics, and chords— should work together to evoke that emotional goal. 

What's the Lyrical Message?

Once you have a melody or lyric idea, figure out the emotion it evokes in you. This will guide your lyrical choices. For example, “Love is like a sickness” might lead to a punk song with medical wordplay.

Tip #2: Be Specific About Your Song's Intention  
Go beyond generic ideas like a “happy love song.” Be specific. Maybe you're so in awe of your loved one that usual adjectives fall short, inspiring a quirky, high-speed Broadway-like tune.

Tip #3: Finding Your Own Voice While Drawing Inspiration  
It's fine to look to your favorite artists for inspiration, but finding your unique voice is key. Blend influences, trust your instincts, and develop your own style— whether it's in your lyrics, melodies, or vocal delivery.

Tip #4: Should You Write Music or Lyrics First?  

There's no right or wrong way. Some Songwriters start with lyrics, while others focus on melodies or chords. Keep your ears open for catchy lyrical ideas in everyday life— they could spark your next song.

Writing Lyrics

Think of song lyrics like poetry, but more flexible. Use imagery, metaphor, and rhyme schemes to add depth. At the same time, keep it simple— sometimes, less is more. Your lyrics should resonate with both you and your audience.

Tip #5: Crafting a Chord Progression  
If you don't play an instrument, use free tools like Chord Player or NextChord to experiment with chord progressions. These apps make it easy to create a progression without needing a deep knowledge of music theory.

Tip #6: Song Structure and Formats  
Once you've got a melody and lyrics, it's time to build your song's structure. The most common format is verse-chorus-verse, but don't hesitate to experiment with different formats like ABABCB (verse-chorus-bridge) or AAA (all verses).

Tip #7: Editing and Refining Your Songs  
Great songs often come from careful editing. Take a break, cut unnecessary parts, and get feedback from friends. Small tweaks to the melody or lyrics can make a big difference. Don't rush— each revision brings you closer to a polished final version.

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Again... For a more in-depth take on each of the above tips, visit the original article by Scott McCormick here: How to Write a Song for Beginners.

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Scott McCormick is the author the Audible bestselling Rivals! series and the hit fantasy novel The Dragon Squisher. He's also a musician, playing guitar, bass, ukulele, and piano. Some of his original songs have been published in various Audible Originals.

Visit Scott here ScottMcCormickOnline

If you're a Singer Songwriter looking to take your music career to the next level, Disc Makers is a partner you need to know. For decades, they've been a trusted resource for independent artists, offering top-notch CD and vinyl manufacturing, digital distribution, and packaging services. Whether you're releasing a new album or looking to create limited-edition physical copies, Disc Makers can help bring your project to life with professional quality. 

What sets them apart is their commitment to empowering independent musicians—helping you not only produce your music but also market and distribute it effectively. Their comprehensive services also include graphic design, mastering, and even USB duplication, making them a one-stop shop for all your production needs.

Connecting with Disc Makers ensures you have the tools to get your music out there in a polished, professional way, so you can focus on what you do best— creating. For any Singer Songwriter serious about growing their audience, Disc Makers is an invaluable ally. You can sign up for their newsletter here: DiskMakers Newsletter Signup.

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• the Greatest Singer Songwriters of All Time— Glen Campbell

A Timeless Voice Bridging Genres and Touching Hearts

"Glenn Campbell was more than a singer or musician; he was the embodiment of the American song. His timeless contributions to country, pop, and folk music will forever resonate as some of the finest examples of craftsmanship and heartfelt emotion in the art of songwriting."

Glenn Campbell's musical legacy is nothing short of extraordinary. As a Singer, Songwriter, and multi-instrumentalist, his career spanned over five decades, producing an impressive catalog of hits that solidified his place in music history. Known for his smooth tenor voice, virtuosic guitar playing, and cross-genre appeal, Campbell was able to craft songs that touched the hearts of millions. His music was a perfect blend of country, pop, and folk, capturing the complexities of love, life, and loss in ways that were accessible yet profound.

"Glenn was one of the best musicians I ever had the pleasure of playing with. He was an incredible talent and an even better friend."
— Willie Nelson

A Music Career Like No Other
Campbell's career began humbly, working as a session musician in Los Angeles during the 1960s, where he played guitar on numerous hits for other artists. His session work as part of "The Wrecking Crew"— the legendary group of studio musicians who backed many major acts— helped him hone his musical abilities and refine his understanding of songwriting and production. His experience collaborating with stars like Frank Sinatra, Elvis Presley, and The Beach Boys elevated his musicality, especially in how he approached production and arrangement.

However, Campbell's rise to fame as a solo artist came with the release of his breakout hit, Gentle on My Mind (1967), written by John Hartford. The song won four Grammy Awards and launched Campbell into the spotlight. Following that, Campbell's career flourished with hits such as By the Time I Get to Phoenix, Wichita Lineman, and Rhinestone Cowboy. These songs were known for their poignant lyrics and distinctive melodies that crossed over from country to the pop charts, making Campbell a household name.

"Glenn played on so many of our records. His guitar work was always spot-on, and his voice was like velvet. We were lucky to have him."
— Brian Wilson

And Glenn Campbell did write songs, although he was more widely known for his performances and his work as a session musician. Some of his own compositions include: Less of Me featured on his Gentle on My Mind album and covered by other artists like The Everly Brothers. And Try a Little Kindness co-written with Bobby Austin.

While Campbell was primarily celebrated for his incredible interpretation of songs written by others— most notably from songwriters like Jimmy Webb— he did contribute to songwriting, though it wasn't his primary focus. His talents shone through in his voice and his guitar playing, which often made the songs he performed his own, even when he wasn't the composer.

"Glenn Campbell was one of a kind. He could sing, play, and perform like no other. His music will live forever."
— Dolly Parton

Most Popular Records and Albums
Some of Campbell's most celebrated albums include Gentle on My Mind (1967), By the Time I Get to Phoenix (1967), Wichita Lineman (1968), and Rhinestone Cowboy (1975). His records consistently topped both the country and pop charts, and his albums were praised for their polished production and emotional depth. Throughout his career, Campbell sold over 45 million records worldwide, making him one of the best-selling country artists of all time.

Awards and Collaborations
Over the course of his career, Campbell received numerous accolades, including Grammy Awards, Academy of Country Music Awards, and American Music Awards. Notably, in 2012, he received the Grammy Lifetime Achievement Award, cementing his influence on music.

"Glenn was my muse. He took my songs to places I never dreamed they could go. No one else could sing Wichita Lineman the way he did. He made it his own."
— Jimmy Webb

Campbell also collaborated with some of the most iconic Songwriters and musicians of his time. His partnership with Songwriter Jimmy Webb produced many of his greatest hits, including Wichita Lineman and Galveston. Webb's evocative lyrics combined with Campbell's emotive delivery created timeless classics that remain beloved today. Campbell's work with other musicians, including artists from diverse genres like country, folk, and pop, further showcased his adaptability and wide-reaching influence.

Personal Life, Struggles, and Inspiration
Born in Billstown, Arkansas, Campbell grew up in a large, poor family and found solace in music early on. His rise to fame wasn't without struggles, though. In the 1980s, Campbell publicly battled alcohol and drug addiction, a period that was both tumultuous and transformative for him. He later became a spokesperson for sobriety, inspiring countless individuals with his openness and honesty about his struggles.

One of the most poignant chapters of his life came later in his career when Campbell was diagnosed with Alzheimer's disease. In a display of immense bravery, Campbell embarked on a farewell tour in 2011, performing with his children and showing the world that even in the face of adversity, his love for music endured. This chapter of his life is documented in the acclaimed documentary Glen Campbell: I'll Be Me. His courage in facing Alzheimer's brought awareness to the disease and showcased his unyielding spirit.

Political and Social Activism
While not overtly political, Campbell's activism was often expressed through his art. Songs like Galveston have been interpreted as subtle anti-war messages, reflecting the complexities of the Vietnam era. Additionally, Campbell used his platform to raise awareness for Alzheimer's disease in the later years of his life, particularly during his final tour.

Campbell's Influence on Singer Songwriters
Glenn Campbell's influence on the music industry and subsequent generations of singer-songwriters cannot be overstated. His ability to traverse multiple genres— country, pop, folk, and even rock— paved the way for future artists to break free of genre constraints and focus on crafting songs that connected emotionally with audiences.

"Glenn Campbell was one of the most gifted musicians I've ever known, and he had a voice that could reach into your soul. I am forever grateful for the influence he had on me."
— Keith Urban

His work inspired a range of artists, from country stars like Keith Urban to rock legends like Tom Petty. Campbell's meticulous approach to songwriting, his seamless blending of genres, and his ability to capture universal human emotions continue to serve as a blueprint for aspiring Singer Songwriters.

Glenn Campbell's contribution to music— both as a Singer Songwriter and a musician— leaves an indelible mark on the fabric of American music history. His ability to convey deep emotion, his technical mastery of multiple instruments, and his seamless crossing of musical genres make him one of the greatest Singer Songwriters of all time. His songs continue to inspire, his legacy endures, and his influence can be heard in the work of countless artists today.

in partnership with We the People of the United States of America

No matter who... Just be sure you do... 

VOTE!

PS from PS— How to Measure Your Success

Glenn Campbell's journey from session musician to household name is a masterclass in many of the "12 strategies…” article above. His ability to cross genres, collaborate with top-tier Songwriters like Jimmy Webb, and connect with audiences through heartfelt performances are testaments to the power of authentic artistry. Campbell's legacy reminds us that at the core of all these strategies is the music itself— the stories we tell and the emotions we evoke.

Singer Songwriters are storytellers. Song poets. You connect with your audience on a personal level. That's why approaches like creating value-packed bundles with handwritten lyrics or launching a songwriting podcast resonate so strongly. They play to your strengths and allow you to share your craft in meaningful ways, much like how Campbell's interpretations of songs made them uniquely his own.

I particularly love the idea of community outreach through teaching songwriting. It's not just about growing our fanbase; it's about nurturing the next generation of storytellers and giving back to the art form you love. Campbell's openness about his struggles with addiction and later with Alzheimer's shows how our personal journeys can inspire and connect with others beyond just our music.

Remember, your success isn't measured in viral hits or overnight sensations. It's in the listeners who connect with your words. The fans who show up gig after gig, and the satisfaction of knowing you're staying true to your art. Glenn Campbell's enduring legacy is proof of the impact you can have when you authentically follow your artistic vision.

Until we speak again.

PS to the PS from PS...

Please, let's honor the legacy of Singer Songwriters like Glenn Campbell, who used their platform to bring awareness to important issues, by making sure we're all ready to participate in the democratic process. VOTE!

Help Us Create More Success For 
More Singer Songwriters Than Ever Before!

It's Time... For a Change. Big Time. Past Time.

New Music Lives™ is 100% committed to the success of every Singer Songwriter we can reach. With the AMP, we're intent on providing the very best resources, inspiration, and knowledge— free of charge— to ALL Singer Songwriters, because Your Music  MUST BE HEARD! 

Our mission is clear: "Put Success in Your Singer Songwriter Career."

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Money should never be a barrier for any aspiring artist. Those Singer Songwriters who need the AMP the most are often the ones who can afford it the least. That’s why we’ve made the AMP accessible to everyone. Free. No Charge. And No Strings. 

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And PLEASE, if you've got any Singer Songwriter friends, pass the AMP on, because... It’s Time... for a Change. Big Time. Past Time...