Hey, It's Paul... feeling really (really) embarrassed.

When I was in the studio with my artists I hated doing a second (third, whatever-th) take. Nail it on the first take. That's it. That's all. AND... of course that rarely happened.

So... this is Take 2 of the TrueFans AMP 89, because I screwed up. THE SINGLE MOST IMPORTANT AMP EVER! And I blew it. My excuse. I'm just so excited I pulled the trigger a day early. Deep breath. I apologize. Hopefully lesson learned.

So... please READ this ANNOUNCING! TrueFans CONNECT™. It's a Game- Changer. Big Time. (And yeah, it's Past Time.)

ANNOUNCING! TrueFans CONNECT™ 

What Every Musical Artist Wants Most!

I'm so excited, and I just can't hide it
I'm about to lose control and I think I like it
I'm so excited, and I just can't hide it
And I know, I know, I know, I know, I know I want... 

TrueFans CONNECT™ NOW!

In This Issue...  9 pages (about 13.5ish minutes to read) You'll Get... 

• Announcing— TrueFans CONNECT™ 

•  in partnership with SET.Tools

• TrueFans CONNECT™ Our Strategic Alliance with SET.Tools and MAX.Live

• PS from PS— It's Time For a Change... Big Time. Past Time. And here it is!

Here’s the playlist

• Announcing— TrueFans CONNECT™ 
(Cue the explosive guitar intro to the Beatles Revolution now!)

We keep saying It's Time... for a Change. Big Time. Past Time. Sorry we took so long. Here it is...

Two Things Every Artist Needs...
Money Now and Fans Forever

… and you can have both. Today. And it's FREE!

TrueFans CONNECT™ is a revolutionary new one-and-only app that enables you to earn RIGHT NOW MONEY from donations— people used to call them 'tips'—and  helps you grow those Forever Fans... TrueFans Forever! 

It's Simple and Easy. Here's how it works...

Live or on-line, just tell your audience, 'Hey, let's connect. Grab your phone...' They scan your custom QR Code (on the stage, table tent, merch table, on your webpage) or tap the Donation button on any of your sites. SIMPLE. 

Fans go right to your page. Tap in their info. Their on your list. EASY. 

Tell them they'll get your event schedule, new releases, backstage info, a peek into your creative process, pics of your kids and cats and... Easter Eggs. (Just like Taylor Swift). AND... more than 20% of them Donate even without being asked. (But it's so much better if you do. Ask. Like, 'Hey, while you're there you can show me some love.' Just make sure you promise to love them back ❤️ 

RIGHT NOW MONEY and FOREVER FANS

Tap the button below to go directly to your TrueFans Artists Page and lean more...

YOU Get Paid FIRST. No more waiting for venues, labels, or platforms to pay you what's left after everyone else takes their cut. We only make money AFTER you are paid.

When your music moves someone, that's when they're most ready to 'show you some love.' Support you. Not after the show. Not tomorrow. NOW. We call that...

RIGHT NOW MONEY 
• Receive donations directly during performances— live, online, anytime, anywhere
• Your Fans show their appreciation the moment they feel that emotional connection
• In your account within 1-3 business days

Average donations range from $5, $10, $20 and more...
Just like a generous gratuity for great food and service at a restaurant

FOREVER FANS
• Convert right now connections into lifelong TrueFan supporters
• Build a tribe of TrueFans who'll support your entire career
• Send them your newsletter, exclusive content, EasterEggs, make it personal
• Create those Relationships and Friendships that sustain artists for decades

Start converting your audiences into TrueFans Today! Just tap the link below to learn more...

in partnership with SET.Live (by SET.Tools)

TrueFans CONNECT™ Our Strategic Alliance with SET.tools and MAX.Live

It's Time... for a Change. Big Time. Past Time.

And it's happening NOW!

New Music Lives™ believes every musical artist deserves to earn a good-to-great living and live a fulfilling creative life. To the Max! That's why we're excited to announce TrueFans CONNECT™. More than a 'Likker App', it's groundbreaking new ecosystem designed to give artists the power to generate Right Now Money and build Forever Fans, inspired by Kevin Kelly's timeless "1000 True Fans" wisdom.

Our collaboration with the innovative team at SET.Tools and MAX.Live isn't just another industry profit-driven partnership—  it's a transformation of what's possible for Musical Artists in today's crowded marketplace. This alliance embodies our core belief that when artists establish direct, authentic connections with their fans, extraordinary things happen. For everybody.

Why This Matters to You
TrueFans CONNECT™ is built around two essential revenue streams:

1. Right Now Money— Immediate financial support from your fans exactly when you need it.

2. Fans Forever— Building and nurturing lasting TrueFans relationships and partnerships for sustainable long-term support.

We've joined forces with SET.Tools because they share our vision and our values. They know that the future of music isn't driven by algorithms or gatekeepers, but by genuine human connections. Their suite of tools— SET.live, SET.Bio, and SET.Fan— provides seamless digital experiences at concerts, automates your online presence, and helps turn casual followers into committed TrueFans Forever.

Here's How It All Works Together For You...

• TrueFans CONNECT™ handles direct financial support and fan list development.

• SET.Tools provides the technical infrastructure, enhancing fan engagement and meaningful data collection.

• MAX.Live opens doors to valuable brand sponsorships, creating opportunities for artists at every stage of their careers.

The Power of Integration
Imagine an ecosystem where, during live performances, fans effortlessly check-in via SET.live. Contribute direct financial support through TrueFans CONNECT™. And join your growing TrueFans community. Your personalized SET.Bio page automatically updates your music, merch, tour dates, and videos, optimizing your fan engagement. Meanwhile, SET.Fan gathers crucial insights and helps you reclaim your audience from unpredictable social media platforms— from a list You Own!

Through our partnership with MAX.Live, artists— no matter their career level— can access impactful brand relationships traditionally reserved for those with major label support. We've streamlined the process so you can focus on creating your music without navigating complicated business arrangements.

A New Model for Artist Success
This isn't about turning you into a marketer or techxpert— it's about removing those  barriers and providing tools to let your creativity flourish. TrueFans CONNECT™ handles the entire SET.Tools setup completely free of charge, ensuring you reap immediate benefits without added complexity. Yup. We'll do it FOR You.

A Vision for Your Future
As part of the TrueFans AMP™ community, you're stepping into an entirely new model for your artistic success— a complete solution combining:

• Immediate Fan Revenue (TrueFans CONNECT™ donations)
• Lasting Fan Relationships (TrueFans CONNECT™ list growing)
• Engaging Live Experiences (SET.Tools live features)
• Insightful Data Collection (SET.Tools analytics)
• Lucrative Brand Opportunities (MAX.Live sponsor connections)

Your music matters. Your success journey matters. And with TrueFans CONNECT™, SET.Tools, and MAX.Live, we're building a world where independent musicians thrive, supported by genuine relationships, partnerships and sustainable careers.

Join us. Today. Let's build the new future of music together.

• PS from PS— It's Time For a Change... Big Time. Past Time. And here it is!

In small venues all over the country, another brilliant Musical Artist played her heart out to a room that didn't really listen. Her eyes search for connection and find only the blue glow of iPhone screens. Fourteen dollars in tips for three hours of her heart and soul. Crazy!

This moment repeats itself thousands of times every night across this country and beyond. We've accepted this broken system for too long— artists pouring themselves into work that deserves to be celebrated, only to be treated as background noise.

TrueFans CONNECT™ was born from the recognition that something fundamental needed to shift. Not tomorrow. Not someday. NOW!

It's Time... for a Change. Big Time. Past Time.

We created this community because artists need two essential things that the current industry fails miserably to provide: 

Right Now Money and Fans Forever.

Right Now Money isn't about getting rich. It's about making a living and a life— about covering next month's rent and sending your kid's to school while you create something that matters. It's about a direct path between those who value your music and your ability to keep making it. TrueFans CONNECT™ creates immediate support without gatekeepers or algorithms deciding what you're worth.

Too many artists chase temporary wins— viral moments that fade as quickly as they arrive. That's why TrueFans CONNECT™ equally focuses on building Fans Forever— helping you cultivate lasting relationships and fanfriendships with the people who genuinely connect with your work. Partners. People who'll support your tenth album as passionately as your first.

And now our new partnership with SET.Tools takes everything to another level. They're giving our artists the same technology major labels use— fan data collection, engagement tools, digital growth systems and more. We know that you don't like to do the techy stuff, so we'll set it all up for you for free. No techno-headaches, just results that matter.

Plus, we're also opening you up to MAX.Live. Suddenly major brand partnerships typically reserved for established artists become possibilities for everyone in our community, regardless of your current reach.

It's Time... brilliant musicians stopped struggling while algorithms and industry gatekeepers deciding their fate. I'm sick of great songs that could change lives disappearing into the void. I'm tired of the endless excuses about why things can't change.

The future doesn't belong to corporations or platforms. It belongs to artists and their fans— especially the TrueFans. We're building that future together, RIGHT NOW with TrueFans CONNECT™.

This isn't just business as usual. It's personal. I think about the artists who are struggling every day, their voices deserve to be heard. Your voice deserves to be heard. And... 

It’s Time… for a Change. Big Time. Past Time.

TrueFans CONNECT™ is a giant first step!

Until we speak again...

Thanks for reading. Give us your feedback.

And PLEASE, if you've got any Singer Songwriter friends, pass the AMP on, because... It’s Time... for a Change. Big Time. Past Time...