Helping Music Artists build real careers
—without selling their soul.
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“No hago música para que me entiendan. Hago música para que la sientan.”
— Bad Bunny
“I don’t make music to be understood. I make music to be felt.”
Here are the posts that have appeared in the New Music Lives™ Group on Facebook this week...
• The Culture War Is Over. Bad Bunny Won Gift Article from the NYTimes—Bad Bunny, was Spotify’s most-streamed artist in the world in 2025.Sunday, after deliberately avoiding the continental United States on his current worldwide tour to protect fans from Immigration and Customs Enforcement, Bad Bunny will be the featured performer as that most red-white-and-blue of cultural moments comes back to Santa Clara, CA— the SuperBowl.
• 10 Essential Books on Music from Scott Sharrard on substack .com—These books truly transcend the mere subject of music. This list is also a rich reminder of the tapestry that is American culture and human existence. These stories also serve as a wake- up call that we are one people and one planet.
• From Depeche Mode to Aerosmith, we examine those artists who’ve managed to successfully pivot and reach an entirely new audience from MusicRadar—Every now and again, we come across songs that stand out from the vast majority in that style or genre, remaining significant anomalies as the era passes and the context changes.
• Recording Academy CEO Harvey Mason jr. on AI’s Future in Music from Luminate—Back in Grammy Week, Luminate hosted a fireside chat at West Hollywood’s Peppermint Club with Harvey Mason jr., CEO of the Recording Academy, to discuss what lies ahead for an ever-changing music industry
• In Partnership with MIDiA Research
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MIDiA's widely-respected work is essential reading for anyone seeking clarity, strategic foresight, and actionable intelligence in today's fast-paced digital economy. In addition to their premium reports and advisory services, MIDiA offers a valuable newsletter to keep you informed about the latest industry developments and opportunities. Explore their resources, stay informed, and gain a decisive edge in your business endeavors.
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... and here's the more...
• for Music Artists— the TrueFans AMP™ 131
• 7 Great Grammy Winners You Didn’t Hear on TV Gift Article from the NYTimes—Only 10 of the 95 total Grammys given out on Sunday night were awarded during the telecast, meaning that a large majority of winners did not get their big moments on prime-time TV. This playlist is all about them.
• SONG DIVING with Billy Corgan from the American Songwriter Podcast—Dive in with Billy Corgan of The Smashing Pumpkins to talk about the songs he’s written, including “Tonight, Tonight,” “Cherub Rock,” and “Cupid de Locke,” and the music that shaped how he hears and writes songs, from The Beatles to Bob Dylan to Bad Brains to Black Sabbath.
• Happy Valentine’s Day. For every Music Artist who sees this…
We Love You!
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And PLEASE, if you've got any Music Artist friends, pass the TrueFans AMP™ on, because... It’s Time... for a Change. Big Time. Past Time...
