Helping Music Artists build real careers
—without selling their soul.
____________________
“Music has always been a matter of Energy to me, a question of Fuel. Sentimental people call it Inspiration, but what they really mean is Fuel. I have always needed Fuel. I am a serious consumer. On some nights I still believe that a car with the gas needle on empty can run about fifty more miles if you have the right music very loud on the radio.”
― Hunter S. Thompson
Here are the posts that have appeared in the New Music Lives™ Group on Facebook this week 07/12—through 07/18
07/12
07/13
• Which of these classic ballads still takes your Breath away?—on YouTube—In this countdown, we're celebrating the Top 10 Greatest Classic Ballads of All Time, featuring timeless love songs and emotional masterpieces that have captivated generations of listeners and earned billions of streams worldwide. Whether you're reliving cherished memories or discovering these classics for the first time, this countdown celebrates some of the greatest ballads ever recorded.
07/14
• Your Music Career Won't Work Without This—from UpToEleven—You're focused on the destination, and that's great, but don't forget to: • Look up every once in a while • Stay positive along the way • Enjoy the ride You'll learn a lot from both your failures and your successes, but only the artists who get back up and learn from the cuts and scrapes come out on top. Find the best in every situation, and it will pay off.
07/15
• 3 Country Hits That Were Written by One Artist and Recorded by Another—from americansongwriter—They Write the Song that Other Artists Sing…Plenty of country music artists are talented songwriters who often pen their own songs. But sometimes artists are also such gifted songwriters that they write songs for other artists, including these three hit singles.
• in partnership with UpToEleven and Matt Jacoby
What Eleven Does for You
Eleven Music Career Center provides one-on-one coaching and group learning programs specifically designed for musicians, bands, DJs, and producers who are serious about turning their passion into a profession. Through offerings like the Career Musician Program (a 12-week intensive) and the Career Musician Mastermind (monthly group coaching), Eleven guides artists through brand building, audience engagement, revenue generation, and the operational foundations every music business needs.
Who Eleven Helps Most
Eleven works with aspiring and early-stage musicians— including their parents— who feel overwhelmed by the business side of music. These are artists who want more than gig-to-gig survival; they want clarity, direction, and a real plan for making music their livelihood.
The Transformation
Artists who work with Eleven move from isolation and uncertainty to confidence and action. They gain the tools to understand their value, price their work appropriately, build genuine fan relationships, and create sustainable income streams. Most importantly, they stop feeling like they're "trying" to be musicians and start owning their identity as professional artists running real businesses—keeping 100% of what they earn while doing what they love.
About Matt Jacoby
Matt Jacoby is a drummer of over 30 years, entrepreneur, and digital marketer who founded Eleven Music Career Center with a clear mission: helping serious musicians build sustainable, independent careers without giving up ownership of their art or their income.
As someone who describes himself as "musician first, business coach second," Matt understands the unique challenges artists face. While he never felt cut out for life onstage, his deep passion for business operations and entrepreneurship led him to bridge a critical gap in the music industry— teaching fellow musicians the business skills they need to thrive independently."
Real People. Real Conversations. Real Results. That's Eleven Music Career Center.
Eleven's step-by-step guides, community events, and personal support are designed to provide the practical steps and encouragement you need to avoid pitfalls and foster growth. Eleven doesn't just give advice. They provide progress.
Don't miss out on UpToEleven's cornerstone resource, Tap to subscribe to Matt's Setlist Newsletter— available every Tuesday, it's a weekly digest of essential career-tuning tips and a treasure trove of free resources to take your music journey up, up and away.
... and here's the more...
07/15
• for MUSIC ARTISTS— the TrueFans AMP™ Magazine 152
In This Issue... 21 pages (about 31ish minutes to read) You'll Get...
•TrueFans Recommends—Taylor Swift: The Eras Tour—The End of an Era
•Your BIZ—Welcome to Social Interest Media from the marvelous mind of Gary Vaynerchuk
•in partnership with Rick Beato
•Greatest Music Artists of All Time—Snoop Dogg: From Long Beach to Legend
•TrueFans Feature—Rick Beato Is Sick Of This AI Crap. Good. Music Artists Should Be Thinking About TrueFans.
• P.S. from PS—10 Lessons and the Truth
07/16
• Amazing!—on YouTube—Watch these guys completely ace the legendary Animaniacs "Nations of the World" song, hitting every single country name without missing a single beat. The speed, the rhythm, and the sheer memory power required for this are absolutely unmatched! Did your country make the list?
07/17
• Clay and Marty’s Mount Rushmore of Songwriters—from SongTown—Seems Everybody Wants To Be On Mount Rushmore… from legendary artist-writers to behind-the-scenes hitmakers who changed the way great songs are written. In this SongTown songwriting lesson, they break down what makes these writers timeless, emotional, original, and worth studying for any serious songwriter.
07/18
• FOMO works and that’s a problem—from the FanBaseBuilder—Limited merch drops. Exclusive access. Countdown timers. The music industry has enthusiastically and successfully adopted Fear of Missing Out (FOMO) as a marketing tactic. And it works. But what actually happens to the fan on the other side of that tactic? It’s highly questionable whether FOMO tactics are ethical. The pressure artists are under to manufacture urgency, and the way that pressure gets passed directly onto their fans.
Thanks for reading. Give us your feedback.
And PLEASE, if you've got any Music Artist friends, pass the TrueFans AMP™ on, because... It’s Time... for a Change. Big Time. Past Time...
