the AMP Issue 70

"SetUp Lines can instantly level up the emotional punch of your songs, like a great hook: unexpected but inevitable."
— Clay Mills and Marty Dodson of SongTown

In This Issue... 17 pages [about 24ish minutes to read] You'll Get... 

____________________

• RECOMMENDS— ThanksGetting

• the BIZ— Beyond the Hype: AI's Practical Applications in Music Marketing and Fan Engagement by Byta

• the GREATEST SINGER SONGWRITERS of ALL TIME— Sabrina Carpenter

• COACHING— Our Top 5 Setup Lines: Pro Songwriting Tips from SongTown

• PS from PS— Sabrina Vs. AI

_____________

Here’s the playlist

_____________

• Recommends— ThanksGetting

Giving and getting are like a dance— one leads, the other follows. Inseparable…

….and together, they create something beautiful. A one-way street isn't much of a journey, but when we graciously give and joyfully get, we keep life flowing in appreciation, connection and gratitude.

So, this season, let's celebrate both: the givers who pour out and the getters who fill up. Open your heart to both, and watch the magic happen.

And... Get this will ya'! Thanks for reading the AMP. We love you!

Here's to the balance of Giving and Getting— a complete full-circle kind of gratitude.

____________________

• the BIZ— Beyond the Hype: AI's Practical Applications in Music Marketing and Fan Engagement
by Virginie Berger for Byta 
__________

Integrating artificial intelligence into the music industry has been a topic of intense discussion and controversy, particularly in the realm of music creation. Generative AI tools have attracted significant scrutiny, with concerns about the lack of transparency in data training practices and high-profile lawsuits against platforms like Udio and Suno highlighting the ethical and legal challenges in this space.

Moreover, the AI landscape has been facing headwinds in the world of investment. 

Recent studies have shown that using AI in marketing pitches can actually deter potential customers, casting doubt on some of the more grandiose claims about AI's transformative potential. 

This cooling enthusiasm has left many investors increasingly skeptical about the technology's real-world impact.

However, amidst these challenges and controversies, there are specific applications of AI in music marketing and fan engagement that show genuine promise. These practical uses of AI technology could potentially help artists, marketers, and fans alike, offering tangible benefits without the ethical quagmires associated with AI-generated music.

In this article, we'll explore how AI is being leveraged to enhance fan experiences, streamline marketing processes, and create more personalized connections between artists and their audiences. From AI-powered chatbots and predictive analytics to personalized content creation and social media optimization, we'll examine the concrete ways in which AI is reshaping the landscape of music marketing and fan engagement.

While it's crucial to approach AI with a critical eye and acknowledge its limitations and potential drawbacks, understanding its practical applications in music marketing can help industry professionals navigate this complex technological landscape more effectively. 

Personalized Fan Experiences
AI is dramatically enhancing the way fans interact with music and artists. Platforms like Endel are using AI to create personalized soundscapes based on listeners' environments and moods, adapting in real-time to factors like weather and location. Warner Music Group's partnership with TheWaveVR is taking this a step further,  offering immersive virtual reality concerts that transform the live music experience.

The impact of these AI-driven personalization efforts is significant. 

Platforms leveraging AI for personalization have reported a 30-35% increase in user engagement and streaming numbers. 

This trend is set to continue as AI becomes more adept at understanding and catering to individual preferences.

AI-Powered Marketing Strategies
For marketers, AI is proving to be a revolutionary tool. Platforms like Landmrk use AI to create location-based experiences, unlocking exclusive content for fans based on their geographical location. This not only increases engagement but also provides valuable data for future marketing efforts.

AI is streamlining workflows for marketers by automating tasks such as content creation, campaign management, and data analysis. Reports suggest that AI-driven marketing tools can reduce campaign management time by up to 40% while increasing campaign effectiveness and audience reach.

Personalized Content Creation
AI's ability to analyze fan data and create customized content is transforming marketing strategies. From personalized news articles and videos to AI-generated art and merchandise, the possibilities are vast. 

For instance, AI can create customized social media posts, captions, and stories tailored to individual fan preferences. It can even compose playlists for fans.

AI-generated content isn't limited to text and music. Some platforms are using AI to create unique and personalized merchandise, such as limited-edition jerseys based on real-time events and fan preferences.

AI Chatbots for Fan Interaction
AI chatbots are becoming increasingly sophisticated in their ability to provide personalized fan interactions. Artists like Maroon 5 and Dua Lipa have used AI chatbots to engage fans with personalized messages and quizzes, resulting in interaction rate increases of over 50%.

In the sports world, teams like Arsenal London and the NBA's Golden State Warriors have implemented AI chatbots to provide fans with live match updates, player statistics, and personalized content. These chatbots not only answer queries but also collect valuable fan data that can inform future marketing and production strategies.

AI in Social Media Marketing
Social media remains a crucial platform for music marketing, and AI is enhancing its effectiveness. Tools like Socialbakers, Predis.ai, and Symphony offer advanced audience insights, content generation, and posting optimization. These AI-powered platforms analyze user engagement to guide posting strategies, optimize content, and track performance.

Some music labels have reported increases in engagement rates of 25-30% on platforms like Instagram and Twitter by using AI for social media analysis. 

AI can help streamline social media strategies by suggesting content ideas, generating text, creating and enhancing visuals, suggesting trending hashtags and emojis, and even translating content into multiple languages.

Predictive Analytics and Trend Forecasting
One of the most exciting developments in AI-assisted marketing is its ability to predict music trends and identify potential hits. Platforms like Instrumental use AI to scour streaming platforms and social media to find emerging artists and tracks before they hit the mainstream. This technology has led to the discovery of artists who later signed major deals, demonstrating the predictive power of AI in music trend analysis.

AI can also provide predictive analytics for fans, helping them make informed decisions about things like fantasy sports teams or sports betting activities. This adds another layer of engagement and interactivity to the fan experience.

The Future of AI in Music Marketing
Looking ahead, the impact of AI on music marketing is expected to be profound:

• For fans: AI will lead to even more personalized and engaging experiences. AI-powered recommendations, interactive content, and virtual events are likely to become the norm.

• For artists: AI will enable greater creative freedom and provide better insights into fan preferences. New revenue streams may emerge, with AI-generated music and voice licensing becoming more common.

• For marketers: AI-powered tools for content creation, audience analysis, and campaign optimization will become essential. This will lead to more effective and efficient marketing campaigns.

From personalized experiences and AI chatbots to predictive analytics and trend forecasting, AI is reshaping how artists connect with their audience and how marketers promote music. 

While challenges and ethical considerations remain, the future of music marketing with AI looks promising, with more personalized, engaging, and effective campaigns on the horizon. 
________

About Guest Author Virginie Berger
Virginie Berger, a seasoned professional in the music and tech industries, is renowned for her expertise in music business innovation and integrating artificial intelligence in music strategy and rights management. Her impressive 20-year career includes pivotal roles at Downtown Music-Songtrust, Armonia, Myspace, and Microsoft and her own company Don't believe the Hype, where she played a key role in generating revenue, forging strategic alliances, and championing artists' rights. 

Known for her work as a curator, professor, and artist advocate, Virginie has a rich background in music business and rights innovation. She now extends her expertise as the Chief Business Development and Rights Officer at Matchtune, where we are pioneering advanced audio fingerprinting technology based on AI algorithms to detect all types of copyright infringement, AI-driven audio modifications, voice cloning, and AI deepfakes.

About Byta— Create, Promote, Discover
Byta's goal is to provide artists and their teams with the tools and knowledge to move their careers forward. The Byta platform enables everyone to send and receive digital audio in a clean, simple and secure way. Built for everyone working with music today. Streams or downloads arrive in the format that your collaborators need, metadata keeps everything organized and files are always secure.

Tap the link to visit the Byta Blog for updates, opinions and insights concerning all things Byta and more.

in partnership with SongTown On Songwriting 

• the Greatest Singer Songwriters of All Time— Sabrina Carpenter

__________

Sabrina Carpenter has experienced a remarkable ascent in the music industry, particularly in 2024. Her sixth studio album, Short n' Sweet, released on August 23, 2024, debuted at number one on the Billboard 200 chart, marking her first chart-topping album. The album's success was bolstered by hit singles like Espresso, Please Please Please, and Taste, all of which achieved significant positions on various charts. 

At the 2024 MTV Video Music Awards, Carpenter's Espresso won Song of the Year, underscoring her growing influence in the pop music scene. Additionally, she received six nominations for the upcoming 2025 Grammy Awards, including Best New Artist and Album of the Year for Short n' Sweet. 

While these achievements highlight her current prominence, labeling her as one of the Greatest Singer Songwriters may be premature. 

Her recent accomplishments indicate a promising trajectory, but it remains to be seen how her career will evolve and whether she will attain a lasting legacy comparable to established icons in the industry.

And... NML will stand by our assertion. Sabrina Carpenter will be one of "The Greatest Singer Songwriters of All Time." Promise!
__________

Sabrina Carpenter: Ear-Marks of a Future Greatest

Sabrina Carpenter may not yet hold the title of "One of the Greatest Singer Songwriters of All Time," but with her trajectory, it's a title that feels well within reach.
— New Music Lives™

In the rapidly evolving landscape of modern music, Sabrina Carpenter stands out as a beacon of authenticity, lyrical prowess, and relentless ambition. While the debate over who qualifies as one of the "Greatest Songwriters of All Time" is steeped in legacy and longevity, Carpenter has proven herself to be a compelling contender— demonstrating the very real potential to carve out a timeless place in music history.

A Stellar Discography and Rising Legacy  
Sabrina Carpenter's journey began with Disney stardom, but she quickly outgrew those confines to establish herself as a serious artist. By 2024, she had released six studio albums, with Short n' Sweet cementing her status as a commercial and critical powerhouse. The album debuted at number one on the Billboard 200, bolstered by its chart-topping singles Espresso, Please Please Please, and Taste.

"I've watched her grow into this incredible Songwriter and performer. Sabrina's talent is unmatched."
— Shawn Mendes

This success was no fluke. Carpenter's previous album, Emails I Can't Send, was hailed for its introspective lyrics and experimental soundscapes. Tracks like Nonsense and Fast Times showcased her ability to blend playful lyricism with emotional depth, earning her praise from critics and fans alike.  

Her musical evolution is marked by a willingness to take risks, whether in production choices or collaborations. Working with producers like Julia Michaels and Ryan Tedder, Carpenter has created a distinct sonic identity— one that melds pop, R&B, and indie influences into something uniquely hers.  

"Sabrina writes music that feels like it's been pulled straight out of your soul. She's one of the most honest voices out there."  
— Billie Eilish

Concerts and Collaborations  
Carpenter's live performances have become legendary for their energy and intimacy. Her Emails I Can't Send Tour sold out in minutes, and her most recent Short n' Sweet World Tour featured jaw-dropping visuals, intricate choreography, and heartfelt acoustic interludes. Fans and critics alike have lauded her ability to create a connection with audiences, turning arenas into living rooms.

Collaborations have also played a pivotal role in her ascent. Tracks with Charlie Puth and Khalid introduced her to wider audiences, while her duet with Olivia Rodrigo, Frenemies, bridged the gap between two of Gen Z's biggest musical icons. These partnerships underscore Carpenter's versatility and ability to shine alongside the industry's best.

"Her ability to tell a story in three minutes is incredible. Sabrina's songs are both relatable and deeply poetic."  
— Ed Sheeran

Awards and Accolades  
Carpenter's trophy shelf is quickly filling up. Her 2024 MTV Video Music Award win for Song of the Year with Espresso was a watershed moment, affirming her place as a top-tier Songwriter. She has also received six Grammy nominations for the upcoming 2025 awards, including the coveted Album of the Year.  

While awards are a tangible measure of success, Carpenter's greatest achievement may be her ability to resonate with listeners. Her songs capture the nuances of heartbreak, self-discovery, and joy in a way that feels both personal and universal.
— New Music Lives™

Inspirations, Activism, and Personal Life  
Carpenter often cites icons like Joni Mitchell, Carole King, and Taylor Swift as her primary influences, and their fingerprints are evident in her Songwriting. Her ability to weave storytelling with clever metaphors and melodies that linger speaks to a deep understanding of music's emotional power.

Offstage, Sabrina is as impactful as she is on it. Known for her advocacy for mental health awareness, she frequently uses her platform to discuss the importance of self-care and therapy. Her 2023 single Sunlight was dedicated to survivors of anxiety and depression, with proceeds going to mental health charities.

Though she keeps much of her personal life private, Carpenter has shared glimpses into her struggles, including overcoming the pressures of fame and navigating the complexities of modern relationships. These challenges have not only shaped her as an artist but have also deepened her connection with fans.

"She's fearless in her artistry. Sabrina isn't afraid to push boundaries, and that's what makes her special."  
— Ariana Grande

A Trailblazer's Influence  
Sabrina Carpenter's impact on the next generation of Singer Songwriters cannot be understated. Her fearless approach to blending genres, her commitment to authenticity, and her meticulous attention to lyrical detail have set a new standard. Young artists frequently cite her as an inspiration, noting her ability to balance commercial success with artistic integrity.

The Road Ahead  
As Sabrina Carpenter stands at the cusp of superstardom, the question remains: Will she ascend to the pantheon of Songwriting legends? While it's too soon to make definitive claims, the building blocks are undeniably in place. With a pen as poised as her voice and a determination that seems unyielding, she may very well become one of The Greatest Singer Songwriters of All Time.

"Sabrina's music is like a time capsule; her songs hold universal truths wrapped in pop brilliance. She's the voice of a generation, and her pen is only getting sharper."  
— Taylor Swift

Sabrina Carpenter may not yet hold the title of "One of the Greatest Singer Songwriters of All Time," but with her trajectory, it's a title that feels well within reach. Whether through her poignant lyrics, innovative production, or unwavering connection to her audience, she's poised to leave an indelible mark on the music world. Only time will tell if her name will be etched alongside the legends— but for now, all the ear-marks, literally,  are there.

____________________

COACHING— Our Top 5 Setup Lines: Pro Songwriting Tips from  Songtown, Clay Mills and Marty Dodson
__________

The following article was created by transcribing Clay and Marty's recent YouTube SongTown podcast. We've condensed it down to half it's original word count, keeping the key points intact. If you've a mind, grab the original video. Tap here: Our Top 5 Setup Lines.

What is a Setup Line?
Think of a setup line like volleyball: it's the set that positions the ball perfectly for the spiker to deliver the hit. In Songwriting, the setup line leads into your hook, amplifying its impact.

For example, in The Song Remembers When by Hugh Prestwood:

"After I'd forgotten all about us, the song remembers when."

The title is The Song Remembers When, and the setup line contrasts with the title, using "forgotten" to heighten the emotional punch of "remembers." This interplay of opposites is a common and powerful technique.

Contrast as a Tool
Contrast can make a setup line memorable. Marty referenced Gene Cotton's song:

"The monkeys forgot you, the zebras forgot you, but me and the elephant, we still remember you."

Here, "forgot" contrasts with "remember," creating an emotional hook. While not all setup lines rely on contrast, using it thoughtfully can elevate your lyric.

Setup Lines in Action
Here are some examples of standout setup lines:

Sabrina Carpenter's Espresso 
"Say you can't sleep, baby, I know, that's me, espresso."  

 The setup highlights how the singer is like espresso, keeping someone up at night— a clever metaphor delivered with punch.

Ty Herndon's What Mattered Most
"I knew her books, her car, her clothes, but I paid no attention to what mattered most."  

The setup lists details, only to reveal he missed the most vital aspect, creating a poignant contrast.

J.P. Saxe and Julia Michaels' If the World Was Ending 
This song flips the setup-hook dynamic. The hook asks:  

"If the world was ending, you'd come over, right?"  

The following line completes the thought, delivering emotional depth.

Kenny Chesney's Everybody Wants to Go to Heaven 
"Everybody wants to go to heaven, but nobody wants to go now."  

The setup contrasts the desire for heaven with the reluctance to leave, delivering a playful yet profound punchline.

Darius Rucker's Don't Think I Don't Think About It
Musically and lyrically, the setup contrasts with the hook:  

"I know what I felt, I know what I said, but don't think I don't think about it."  

The short phrases set up the longer hook, drawing attention and emotion.

Why Setup Lines Matter
The setup line signals, "Here comes the most important part," delivering your hook "on a platinum platter." Tom Shapiro's advice: a great hook should feel "unexpected but inevitable." A well-crafted setup line builds anticipation, making the hook land with maximum impact.

Mistakes to Avoid
Even experienced songwriters can overlook setup lines. Common pitfalls include:

1. Repetitive Melodies  
Starting every section of your song on the same beat can tire the listener. Varying rhythm or melody in your setup line can create contrast and keep the listener engaged.

2. Underdeveloped Payoffs  
Great hooks deserve equally great setup lines. Spending extra time on this element can elevate your song from good to great.

Musical Setup Lines
Setup lines aren't just lyrical— they're musical too. Melody should change to draw attention to your hook. For instance, Clay played a Darius Rucker song where short setup phrases contrasted with the longer hook, emphasizing the payoff.

Contrast and Completion
Setup lines often achieve their magic through contrast or completion:

• Contrast: Opposites like "fall fast" and "let me down easy" in Let Me Down Easy.  
• Completion: Lines that finish a thought, like, "If I fall, won't you let me down easy?"

Sometimes, a great setup line does both.

Mistake of the Week
A recurring issue we see is neglecting melodic variety. In a recent SongTown workshop, a promising song faltered because every section started on the same beat. A simple adjustment could've kept listeners engaged. Another common mistake? Failing to pay off great hooks with equally strong setup lines.

Closing Thoughts
The setup line might not get as much attention as your title or first verse, but it's crucial. It amplifies your hook, ensures your song connects emotionally, and keeps listeners engaged. Whether through contrast, completion, or melodic variation, it's worth investing time in crafting powerful setup lines.

Keep writing and refining— your next hit could hinge on that perfect setup.

Watch the full discussion on YouTube for more tips and examples!

__________

To learn more about Clay, Marty and SongTown, scroll back up to the in partnership with... gold box.

____________________

PS from PS— Sabrina Vs. AI

As I read Virginie Berger's terrific piece about AI in this issue, Beyond the Hype, I wondered... has anybody asked AI what 'it' thinks about Songwriters and AI? I don't remember reading anything like that. Have you? 

So... 'Claude!' I yelled. Then more politely asked my dear AI friend: As if you were Sabrina Carpenter, knowing what you know from the article about her, could you write a song like she does? If so, give me an example. If no… why not? I’m NOT bashing AI here. I just want to make the differences clear for our Singer Songwriters…

And Claude wrote...

I appreciate this thoughtful question about AI creativity versus human artistry, particularly in Songwriting. Let me explain why I cannot truly write "like Sabrina Carpenter" despite having extensive information about her, personally and professionally, her songs and her style.

Emotional Authenticity: While I can analyze the article's description of Carpenter's work—  her blend of "playful lyricism with emotional depth" and songs about "heartbreak, self-discovery, and joy"...

I cannot genuinely draw from personal emotional experiences like she does. 

The article mentions her songs are influenced by "overcoming the pressures of fame" and "navigating the complexities of modern relationships"— these are real, lived experiences that shape her Songwriting. I cannot do that.

Musical Innovation: While I can understand that she creates a "distinct sonic identity" blending pop, R&B, and indie influences, I cannot actually hear music or truly understand how these sounds come together. I can process information about music theory, but...

I cannot experience the intuitive, emotional response to melody that guides human musicians.

Cultural Context: Although I can read about her collaborations with artists like Charlie Puth and Olivia Rodrigo, I cannot fully grasp the cultural moment and generational experience that makes her, as Taylor Swift notes, "the voice of a generation."

Experiential Growth: The article shows how Carpenter's artistry evolved from Disney stardom through various life experiences. This organic development through lived experience is something AI can never hope to replicate.

I could attempt to construct lyrics following patterns I've learned from her work, but it would be an exercise in pattern matching rather than authentic, creative artistic expression. 

It would lack the genuine emotional depth, personal truth, and lived experience that makes Carpenter's work resonate with her audience.

This distinction is important for understanding the value of human Songwriters.

AI can be a tool to support creativity, but it cannot replace the authentic human experience and emotional truth that makes songs like Sabrina Carpenter's meaningful to her audiences.

So... Claude had more to say (and perhaps next issue we will). It's fascinating stuff. Most importantly, AI knows quite clearly the difference and value of human Songwriters. Trust you do to.

Until we speak again... 

Help Us Create More Success For 
More Singer Songwriters Than Ever Before!

It's Time... For a Change. Big Time. Past Time.

New Music Lives™ is 100% committed to the success of every Singer Songwriter we can reach. With the AMP, we're intent on providing the very best resources, inspiration, and knowledge— free of charge— to ALL Singer Songwriters, because Your Music  MUST BE HEARD! 

Our mission is clear: "Put Success in Your Singer Songwriter Career."

Why Free Matters
Money should never be a barrier for any aspiring artist. Those Singer Songwriters who need the AMP the most are often the ones who can afford it the least. That’s why we’ve made the AMP accessible to everyone. Free. No Charge. And No Strings. 

And... we're asking for your support to continue this mission— and reach more Singer Songwriters than ever!

If you like an' love the AMP, benefit from its content, and believe in our cause, please consider making a donation. Your contribution ensures we can keep providing this invaluable resource to more and more Singer Songwriters.

And here to please Share our mission with your friends, family, and fellow singer songwriters.

Every dollar helps us Inform, Involve, and Inspire more singer songwriters like you and keep the AMP the best newsletter in the business. 

Thank you for being an important part of your New Music Lives™ .comUnity. Together we are the future of music.

Join Us. Support the AMP. You  Make a Difference.

Thanks for reading. Give us your feedback.

And PLEASE, if you've got any Singer Songwriter friends, pass the AMP on, because... It’s Time... for a Change. Big Time. Past Time...